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Ankota: Ushering in the Next Generation of Homecare Blog

9 Growth Hacking Tips for your Home Care Agency

Posted by Ken Accardi on Sep 15, 2016 10:22:00 AM

 One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

Embarking on a new adventure in life is always exciting—and usually challenging. You’ll likely need a little help along the way whether you’re starting a new career, getting married, or going down a new path for your existing homecare organization.This article is full of recommendations including a cheat sheet for startups.startups

How to Secure Successful Homecare Startups

Successful homecare startups don’t often come easily. To be sure you’re headed in the right direction, you need several tools. Among those tools? A handy-dandy cheat sheet. Below are 9 hacks you can use to create your own homecare startup cheat sheet.

1. Start with Research

Before you can make plans to move forward with your homecare organization, you should know what you’re getting into. First, consider your location. Is it ideal for the services your agency will offer? Do the clients in the chosen area need those services? Who is your competition? What services and rates do they offer?

In addition to location, research what it takes to run a successful homecare organization. Reaching out to knowledgeable industry experts is often your best resource.

2. Design a Business Plan

Operational systems, policies and procedures, hiring goals—these necessities and more need to be determined before you open your doors or launch a new business line. There are numerous groups and organizations you can join for inspiration and support.

3. Create a Budget

When launching homecare startups, it usually takes six months to a year before you start seeing a profit. Be sure to budget for this time, not only with funds for your personal needs but also money for business expenses. Think overhead, costs to hire staff, business equipment, and required employee education.

4. Get the Word Out

Marketing early and often shouldn’t ever be put on the back burner. It’s recommended to begin your marketing efforts and promote well before the grand opening. Again, seek out industry experts for great ideas on how to most effectively market your new services.

5. Secure Resources

Most successful homecare startups complete this step well before launch day. What do we mean by resources? Mainly, documents needed to run a smooth, competent operation. Everything from aide competency testing kits to policy and procedure manuals should be purchased and customized early to save time and hassle in the long-run.

6. Prepare Your Workforce

Start by hiring the right people, which is much easier once you’ve obtained the best aide competency testing kit. Then provide advanced education for the elite staff who make the cut. This type of training goes beyond the basics and ensures your employees are a step above the pack when providing client care.

7. Form Partnerships

Starting a community business makes you an integral part of said community. As such, it’s important to build relationships with other professionals in your area. Not only does this show that you’re invested in the town, but also benefits your bottom line. For example, in homecare, forging partnerships with doctors, rehab centers and hospitals leads to client referrals.

8. Join an Association of Homecare Professionals

It’s crucial to stay up to date on industry happenings, trends, and news to remain current and compliant. Joining a professional homecare state or national association is a good way to stay knowledgeable and relevant in the industry.

9. Work with an Industry Expert

In homecare, just like as in life, you sometimes need advice and encouragement. Whether you’re expanding your services, it’s your first time launching homecare startups, or you’re opening a new location, support is essential. Working with an industry expert helps you stay on track and experience success.

Finding an Expert in Homecare Startups

At Kenyon HomeCare Consulting, we know what it takes to succeed as a homecare organization in today’s marketplace. From researching a location, to hiring, and acquiring needed resources, we can help with all the steps along the way. Reach out to us to learn how we’ve assisted with numerous successful startups and what we can do for you!

This article, originally titled 9 HOMECARE HACKS: AN INFORATIVE CHEAT SHEET FOR STARTUPS first appeared in Kenyon HomeCare Consulting blog.

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One of Ankota's recent whitepapers, entitled "Selling Care Transition Services to Hospitals" is available for download and we think you'll find it useful.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

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Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon

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About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

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