We blog a lot about the importance of your home care web site and share best practices from our own experiences with Inbound Marketing.Read More
mHealthSpot recently conducted an interview with Ankota Co-Founder, Ken Accardi, about homecare tech and the future of mobile healthcare technology.Read More
AARP, formerly the American Association of Retired Persons, does a good deal of research on topics of interest to elder Americans. I came across an interesting research paper from the AARP Policy Institute entitled The Aging of the Baby Boom and the Growing Care Gap: A Look at Future Declines in the Availability of Family Caregivers. You can read the full paper here.Read More
Your home care web site is a critical marketing tool for your agency. We've blogged about this a lot in the past, so as a refresher, here are a few prior articles that you may want to take a look at:Read More
Most folks know they have to market themselves or their business in order to survive and thrive in today's competitive economic climate. That said, how best to market a product, brand, or service effectively is an evolving and debatable question. But whether you're a seasoned veteran who's "been-there done-that" or just starting to explore the home care/home care marketing landscape, it's always helpful to learn the perspective of an experienced home care industry marketing professional.Read More
We're taking a break from the usual topics we cover surrounding care transitions and home care, though this topic does relate directly to home care/eldercare. We're happy to present guest blogger, Felicity Dryer, a women's and senior health journalist. She believes healthy eating is the key to a great lifestyle, and that it doesn't have to be a drag. She she hopes you enjoy this article and graphic!
We're taking a break from our typical topics of care transitions and home care and happy to bring back a guest blog from Chicago-based freelance blogger and writer Beth Kelly. Beth's bio is below.Read More