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Ankota: Ushering in the Next Generation of Homecare Blog

Home Care Software Geek Explains "Big Data"

Posted by Ken Accardi on Apr 30, 2015 2:24:00 PM

Posts by Home Care Software Geek in this blog don't talk about Home Care Nursing Software, Private Duty Telephony, DME Delivery Software, Care Transitions or the other topics we focus on regularly at Ankota. Instead, these posts are intended to keep our readers up to date with technology trends that might be useful to your agencies, such as social media technologies, mobile devices, and what's happening with bigger companies like MicrosoftGoogle and Apple.

The technology industry continuously evolves and there's always a new thing that is all the rage.  Presently the new thing is "Big Data."  The Oxford English Dictionary defines big data as "data of a very large size, typically to the extent that its manipulation and management present significant logistical challenges."

The following slide from IBM puts big data in context by describing the volume of data that is being generated through normal technology-enabled communications (such as that 2.9 email messages are sent per second).

Big_Data_Stats_from_IBM_Ankota_Homecare_Blog

How Does Big Data Affect Me and My Home Care Business?

Rather than explaining to you how big data works and the technologies that are emerging to deal with big data, allow me instead to focus on how big data will affect home care:

  1. Through big data analysis, it will be possible to determine the efficacy of various disease treatments as compared with the circumstances under which they are used.  This will enable better care to be provided at lower cost.

  2. Ultimately every person's DNA will be sequenced allowing individualized treatment for health conditions.

  3. Statistical information will become available for care providers enabling referral sources to choose the best provider and lowest cost.

  4. Competitors will emerge who put technology first (like Honor and CareZapp)

Big Next Steps:

Most readers of this blog are smaller companies who are not positioned to be the innovators in Big Data.  That's ok - you weren't innovators in the Cloud either but you've benefited from it.  The key is for you to start thinking about what big data will enable in home care and start adjusting now.  Here are a few steps you should be thinking about:

  • Use top quality home care software that does more than timekeeping.  Choose software that connects you to electronic referrals and electronic health records and enables new business models like care transitions.

  • Start gathering statistics on key home care metrics like hospitalizations (showing that you avoid them), readmission prevention, fall prevention and more.  These will be the differentiators in the future.

If your home care software is nothing more than a time keeping system and you want to differentiate with services like care transitions, please give Ankota a look.  We'd love to help you.

To learn more about the opportunity to improve care and increase revenue via Care Transitions, Ankota offers a free white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry that can offer you more insight on this topic.  Just click the link or the picture below to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why_Care_Transitions_is_the_Next_Big_Thing_In_Homecare

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, home care software geek, Care Transitions

6 Ingredients for a Successful Care Transitions Initiative

Posted by Jed Hammel on Apr 28, 2015 11:50:00 AM

Ingedients_for_Care_Transitions_-_Ankota_Home_Care_BlogI have an acquaintance who has found success as a chef and cookbook author, recently winning TV-chef, Rachel Ray’s, “Great American Cookbook Competition.”  While that in itself is impressive, what’s even more impressive is that she started her career as a chef a mere 2 or so years ago.   Prior to starting her catering business, her interests and career aspirations were focused in areas far removed from the culinary world. 

In order to get from her previous career to that of a nationally known chef-on-the-rise, just the right ingredients needed to come together.  A combination of hard work, personal interest in cooking, innate talent, regular practice, a measure of timing, and a pinch of luck, all came together to get her to this pinnacle in her career. 

The point of telling this story is to illustrate that success is about bringing together the right combination of ingredients to reach the goals you're aiming to achieve.  In the case of implementing a Care Transitions initiative to improve care and create a new revenue stream, this statement is especially true.

Believing that a Care Transitions initiative is valuable to patients, healthcare as a whole, and to your business is just the start.  To continue the metaphor, making sure it all comes together to be successful in all those areas takes the correct “ingredients” implemented in the correct way.

Ankota_Home_Care_blog_-_NAHCAH

A recent article from the National Association of Home Care and Hospice, entitled, “90-Day Transition Plans: A Safer Journey to Living Safely at Home” outlines the current challenges of the process, explains what often happens currently, and suggests 5 elements, or ingredients, to a successful care transitions model.  I suggest that you give the full article a read for context, but as a start, here is the list:

5 Components of a Successful Care Transitions Model

  1. Patient-centered focus

  2. Medication management

  3. Communication and care coordination

  4. Timely follow-up by the health care team (including the primary care physician and home health agency)

  5. Patient-activated education and coaching

The 6th Component

The title of this blog post mentions 6 ingredients, so I would like to add another ingredient to a successful Care Transitions initiative:  A software solution to connect hospitals, communicate with the various stakeholders, and to manage the process from intake, visits during the 90 day episode, and through to discharge.

To learn more about the opportunity to improve care and increase revenue via Care Transitions, Ankota offers a free white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry that can offer you more insight on this topic.  Just click the link or the picture below to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why_Care_Transitions_is_the_Next_Big_Thing_In_Homecare

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions

Protect and Grow Your Home Care Agency via Care Transitions

Posted by Jed Hammel on Apr 24, 2015 11:26:00 AM

Tipping-Point_Malcolm_Gladwell_Ankota_homecare_blogI’m sure many of us are familiar with Malcolm Gladwell’s seminal marketing and sales book “The Tipping Point”.  For a quick refresher: “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

At Ankota, we believe that healthcare is at a tipping point with Care Transitions.  More specifically, that Care Transitions are a vitally important piece of “the future of healthcare” puzzle, that it provides a business opportunity, and that Home Care agencies are uniquely positioned to both provide quality care and to increase their revenue.

If you want to learn more about how you can protect and grow your agency via Care Transitions, or are ready to implement an initiative, we’ve provided 5 articles below that can help guide you through the process

Before you get to the list though, here’s further evidence that outlines the problem and the opportunity:

AmericanThe American Heart Association recently shared the results of a study on Care Transitions that concludes the following:

“Even at the highest performing hospital, discharge summary quality is insufficient in terms of timeliness, transmission, and content. Improvements in all aspects of discharge summary quality are necessary to enable the discharge summary to serve as an effective transitional care tool.”

And an article from the American College of Cardiology adds commentary on the study, keying in on this finding from the study: 

“Recognizing that there are gaps in the transition of care, the ACC’s Hospital to Home (H2H) quality improvement program was implemented to help hospitals reduce readmissions and improve transitions of care by sharing best practices and disseminating evidence-based strategies and toolkits…”

The findings illustrate the problem and point to an opportunity to create a solution, but where does home care fit in?  To answer that question, we suggest the following 5 articles on the subject: 

 5 Articles Outlining the Opportunity In Care Transitions

1.)    If you’d like a deeper dive into how much is at stake for the healthcare industry, give this article a read: 

Kaiser Shares That 2,619 Hospitals Will Be Penalized $428 Million for Readmissions

2.)    For a look at what kind of profit may be possible with a Care Transitions initiative, check out:

Care Transitions Program Delivers $3.30 for every $1 Spent

3.)    To learn about the overall need and market scale, consider this:

AARP Forecasts Significant Shortage as Baby Boomers Age

4.)    If you’re not sure if your current caregivers can provide the level of care needed to expand into Care Transitions, here's an article for you:

Proof That Non-Medical Home Care Aides Can Significantly Reduce Hospitalizations

5.)    Convinced of the opportunity your Home Care agency has with a Care Transitions as much as we are?  “What’s next” you ask?  Take a look at this article:   

2 Steps for Selling Your Home Care Agency’s Care Transition Services to Hospitals

For even more info about the opportunity in Care Transitions, Ankota offers a free white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry that can offer you more insight on this topic.  Just click the link or the picture below to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why_Care_Transitions_is_the_Next_Big_Thing_In_Homecare

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions

3 Ways Your Home Care Agency can "Go Green" and Save the Environment

Posted by Ken Accardi on Apr 20, 2015 4:11:00 PM

Today's post was submitted by guest writer Beth Kelly who writes about ways that your agency can "Go Green" and be good environmental stewards.  We always talk about finding your niche and differentiating your agency, and perhaps being environmentally friendly can be a differentiation for you.  Remember that your sale is more likely to be to the adult daughter rather than the client, and if that decision maker drives a Prius, being green might seal the deal.

Green_Home_Health_and_Homecare_Ankota_Blog

We know that being a caregiver consumes takes a lot of time and energy. Caring for yourself, your family, and an older loved one is an exercise in strength, patience and ingenuity. However, the task of caring for your senior needn’t complicate any efforts to cut back on both of your carbon footprints. You can easily engage in eco-friendly, “green” living practices while still providing a high level of care, getting everyone involved in the process.

Avoid The Landfills

It was in the interest of convenience and efficiency that many caregivers first turned to synthetic incontinence pads and other artificial products. But efficiency comes at a cost. Natural gas flares cast an eerie glow across the night sky of western Texas. Albatrosses on Midway Atoll suffocate on flotsam bottle caps. Coal companies scalp 500 million-year-old Appalachian Mountains. Mother Nature is at a greater risk than ever before.

Landfill_Green_Healthcare_Ankota_Blog

But all this pirating could stop, beginning with a simple cloth diaper. Adult diapers constitute approximately 7 percent of all domestic landfill waste. The average user casts off 1,100 to 1,500 diapers every year. A simple solution is to use a washable cloth diaper like Eversures, an 8-hour pad like Abena or Molicare, or a booster pad. Senior care facilities can also invest in biodegradable diapers – not to mention photovoltaic panels, solar water heaters, Energy Star-certified appliances and working with environmentally friendly energy providers – with a backyard vermicomposting system to process the waste. Do that, and – poof! – 17.5 million tons of garbage disappears.

What disappears along with the trash, of course, is a certain measure of convenience. There can be no sugarcoating the fact that environmental responsibility requires some sacrifice. No more plastic Wal-Mart bags. No more McDonald's pancake breakfasts. No more toxic pesticides on lawns, house plants and shrubs.

Add Remote Monitoring

Yet not all green solutions require a philosophical commitment to monkhood. Consider, for instance, smart appliances, like the Chui doorbell. Using the accompanying smartphone app, caregivers can remotely monitor who enters and exits a seniors home without making extra trips and refilling the gas tank. Chui can recognize faces, play custom greetings, record video and even read QR codes. Sensors made by SmartThings can be attached to refrigerators, doors, washing machines, thermostats and other appliances to measure anything from sleeping patterns to eating habits. Even an Alzheimer's patient can live semi-independently, monitored remotely using video feed and data transcripts sent to a smartphone hub. Some tools can dispense medication on schedule and provide timetable assistance, reducing time-wasting and energy-sucking chores and commutes.

Go Old School with Natural Solutions

But the 21st century does not have a monopoly on "going green." Many senior citizens could write their own books on green living: substituting vinegar and baking soda for chemical cleaners, composting leftovers, preparing meals from scratch, sewing on patches, recycling newspapers, eating local produce and so forth. Twentieth-century Americans were excellent at repurposing and "upcycling." Old tires became flower pots. Shattered plates became garden walkway mosaic tiles. Broken desks became nightstands. The magic ingredient? Elbow grease.

Green_Healthcare_Initiatives_Ankota_Homecare_blog

This is because people want, have always wanted, to reduce waste. According to a LiquiGlide study, 89 percent of respondents thought that the amount of sticky household products left in packaging was a "huge waste." They hated it more than going to the dentist. They hated it more than paying taxes. Almost one-third said it was "the principle of the matter" or "environmental concerns" that fed their angst. Conservation is human. Everyone appreciates the idea of a 1.0 gallon/minute low-flow showerhead, a dual-flush toilet and low-wattage LED light bulbs.

Everyone also appreciates green: real green, the fragrant type, the color from native perennials and flowering trees rather than invasive landscaping plants. Native plants often require less water, fertilizer and maintenance than their imported competitors. And so green comes full circle: Help the earth, and the earth responds in kind. Resurrect Mother Nature first, and she becomes everyone's caregiver.

To learn 7 other Home Care industry Best Practice habits, download Ankota's free white paper called the 7 Habits of Highly Effective Private Duty Home Care Agencies Just click on the link above or the picture of the document below to download the paper.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_7 Habits of Highly Effective Home Care Agencies

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Home Care Technology, going green, Beth Kelly

Need to Decrease Hospital Readmission Rates? Use Online Education for Healthcare Aides

Posted by Ken Accardi on Apr 15, 2015 3:19:00 PM

The Affordable Care Act increased financial accountability for preventable readmissions and heightened interest in identifying system-level interventions to reduce rehospitalization rates. In 2013, Kaiser Health News announced that 2,217 organizations faced penalties for excess readmissions. The transition to value-based reimbursement to health care organizations is well underway and by the end of 2014, the number of organizations facing penalties grew to 2,610.

As leadership seeks innovative ways to reduce rehospitalization rates, online education for healthcare aides is poised to assist in reaching their goals!

Empowering Those Spending the Most Time With Clients

Since they spend more time providing care to clients than other members of your staff, healthcare aides are well positioned to quickly identify risk factors and worsening disease symptoms that place clients in venerable health states which may require interventions and/or hospitalization.

When frontline caregivers receive advanced education managing specific diseases such as congested heart failure and diabetes, they become better able to identify the red flags associated with those diseases. Providing better training to your frontline caregivers allows them to quickly identify worsening symptoms, depression and unwanted side effects of medications to reduce readmissions, save money from readmission penalties and improve the organization’s bottom line.

Online Education for Healthcare Aides: Improve Work Environments

Ginny_Kenyon_Homecare Consulting_Ankota_home_care_blog

Changing demographics and a shortage of skilled workers are forcing many providers to find innovative approaches to employee training, recruitment and retention. According to a survey conducted by the National Institutes of Health, improving work environments for healthcare professionals is an effective strategy to reduce rehospitalization rates. By reducing turnover and vacancy rates, online education for healthcare aides yields significant financial benefits to employers by providing better work environments and fostering improved client care.

Lowering healthcare aide turnover rates:

  • Reduces the cost of advertising, interviewing, and hiring new staff

  • Reduces costs associated with hiring temporary workers

  • Improves staff satisfaction, resulting in recruitment of other workers by staff members

  • Fosters increased interdisciplinary planning and cooperation

  • Results in higher quality client care to reduce rehospitalization rates

Reduce Rehospitalization Rates: How Online Training Addresses the Needs of Adult Learners

A key characteristic that distinguishes adult learners from other students is that they are seeking to balance their work life with their personal obligations. Online learning helps meet their needs in the following ways:

  • Accessibility — Courses are accessible 24/7 to fit any schedule

  • Flexibility — Adult learners must adjust study time to their work schedules; unlike campus courses that are scheduled according to rigid schedules, students can access coursework  wherever they have an Internet connection

  • Self-scheduled study time — Lessons can be paused when necessary, and reviewed at any time

Healthcare aides are adults learners with specific preferences and characteristics:

  • Exhibit motivations based on real workplace experiences

  • Orientated to learning centered on problem-solving

  • Possess a vast reservoir of knowledge based on job experience which must be acknowledged

  • Based on motivation, prefer self-directed learning

Online learning is a cost-effective way to address the unique needs of your healthcare aides and empower them to reduce rehospitalization rates! Kenyon Homecare Consulting offers just what you need to get started.

Ginny-Kenyon-Home-Care-Consulting_Ankota_Home_Care_Blog

Need to Decrease Hospital Readmission Rates? Use Online Education for Healthcare Aides first appeared at Kenyon HomeCare Consulting.

Ginny Kenyon is the founder and CEO of Kenyon HomeCare Consulting, a home health consulting firm that gives agencies a market advantage, promotes creative product development, and offers viable ways to achieve and sustain organizational and fiscal success.  You can also connect via these links:  LinkedIn | Twitter | Facebook

Ankota offers a free white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry that can offer you more insight on this topic.  Just click the link or the picture below to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why_Care_Transitions_is_the_Next_Big_Thing_In_Homecare

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Home Care Technology, Ginny Kenyon

Meeting the Needs of a Very Special Home Care Agency in New Orleans

Posted by Ken Accardi on Apr 13, 2015 12:38:54 PM

Dr._Scharmaine_Lawson_BakerOne of Ankota's newest customers is an agency led by a very special person in New Orleans - Dr. Scharmaine Baker.  Dr. B is a nurse practitioner who has dedicated herself to meeting care needs in the New Orleans community, and specifically by providing House Calls.  There are a lot of awesome things I could mention about Dr. Baker, but here are 5 things that stand out in particular:

  • After evacuating New Orleans for Hurricane Katrina, she was one of the first to return - and she returned to help fill the great need for primary care
  • She has received numerous recognitions including Housecall Clinician of the Year, Entrepreneur of the Year and New Orleans City Business Healthcare Hero
  • Her "formal" emails are signed with the Ann Landers quote "Keep in mind that the true measure of an individual is how he treats a person who can do him absolutely no good." 
  • Her less formal emails are signed "Go ChangedaWorld DrBakerNP"
  • She recently released a book (available on Amazon) entitled House Calls 101: The Only Book You'll Ever Need to Start Your Housecall Practice

Housecalls_101In addition to her medical practice, Dr. Baker runs a home care agency.  Their model is different than most of our other clients because they provide most of their services in nursing homes.  Although our home care software would have worked fine for them, we realized that we could make it even better for their needs by adding some features:

  • Ability to configure client care plans by shift
  • Ability to set times on care plan items so that the aides can view and fulfill the items in order
  • Ability to allocate multiple client care plans to a shift (so that a caregiver can tend to the needs of multiple clients)
  • Ability to update care plan items throughout their shift on our web mobile application

Although Dr. Baker is very special, you don't need to be special to get Ankota to adjust our software to meet your needs.  We are always looking for care providers who are improving care and avoiding hospitalizations for their clients.

If you're looking for home care software that makes your agency special, give Ankota a shot.

To learn some Home Care industry Best Practices, Ankota offers a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies Just click on the link above or the picture of the document below to download the paper.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_7 Habits of Highly Effective Home Care Agencies

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Technology, Scharmaine Baker

5 Ways Home Care Can Drive Better Engagement Between Clients and their Physicians

Posted by Ken Accardi on Apr 7, 2015 3:13:02 PM

A study of 3,000, (conducted by Nuance Communications and reported here), of patients in the US and Germany, concluded that patients are spending less than 10 minutes with their doctor in appointments and turning to technology to enhance their health care experience.  A few key findings were as follows:

  • Physicians need to focus on establishing a personal connection through a handshake, eye contact, 1-on-1 conversation and privacy
  • 68% of questions are coming to the doctor with questions
  • 39% have done on line research before visiting the physician
  • 20% are bringing data from outside health monitors

The focus and conclusion of the study was that patients are getting more comfortable with health information technology.  

Tech_Savvy_Seniors_Ankota_Home_Care_Blog

How do these results relate to Home Care clients?

What's not clear in the study is how many of those patients are of "home care age", in their upper 70s and above, and whether they are getting value from health information technology or not. 

Tech savvy among the elderly varies greatly. If I look at my own parents, my mom is 78 and she's pretty tech savvy.  She uses an iPhone and has several computers that she uses for browsing applications and facetime with my niece.  By contrast, my dad passed away at age 71 and he had grown up in the corporate world with secretaries who did the typing and others who used the computers.  He would be 83 as I write this and I don't think he would have learned or embraced technology.

While two parents does not make a statistically significant sample, I believe that it is somewhat representative.  In addition to being tech savvy, my mom is very independent and years away from needing home care.  From what I experience through our home care customers, I perceive that typical home care clients are more like my dad.

Improving_Home_Care_Ankota_Home_Care_Blog

What Can Home Care do to improve the Engagement between our Clients and Physicians?

I fundamentally believe that home care age individuals are the most important population segment from the standpoint of healthcare improvement, but that these individuals are not taking advantage of health information technology.  My perspective is that home care can bridge the gap for them.  Here are 3 ideas:

 

  1. Make sure that your clients are having regular visits with their physicians
  2. If there is not a family member to take them to their appointments, position one of your people (perhaps an aide or supervisory nurse) to accompany them
  3. Prior to an appointment, ask your client what things they would like to ask their doctor and write them down.
  4. If there are items not mentioned by the patient that are of concern to the aides who work with the client, write these down as well.
  5. If the client is able and interested, Google the questions with them and see if they can be more educated before going to the appointment
  6. Make sure that these questions are asked at the appointment

If you can handle the services described above, then your agency is likely to be ready to expand into the world of care transitions.  We have a free white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry that can offer you more insight on this topic.  Just click the link or the picture below to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why Care Transitions is the Next Big Thing in Home Care_White_paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Technology, improving healthcare

Home Care Software Geek Explains the Importance of Mobile Friendly Websites

Posted by Ken Accardi on Apr 3, 2015 3:06:00 PM

Posts by Home Care Software Geek in this blog don't talk about Home Care Nursing Software, Private Duty Telephony, DME Delivery Software, Care Transitions or the other topics we focus on regularly at Ankota. Instead, these posts are intended to keep our readers up to date with technology trends that might be useful to your agencies, such as social media technologies, mobile devices, and what's happening with bigger companies like MicrosoftGoogle and Apple. 

Take a peek at the graph below, illustrating that more people are now browsing the web on mobile devices than on computer screens:

Mobile_Web_Browsing_has_Surpassed_Desktop_1

So, what does this mean for you and your business?

Your Home Care Web Site Needs to Look Good on Mobile Phones

By way of example, I Googled "Home Care Phoenix" and looked at the first couple of home care web sites that came up in the results.  The first one, Cypress Home Care, looked like this in "full screen view."  I'm able to see their name, phone number, 7 tabs, and other links like to their blog and contact page.

Cypress_Home_Care_Full_Screen

But now look what happens on a mobile phone sized screen (in fact, a very generously sized mobile phone screen).  As you can see, we lose the phone number, 4 of the tabs, and the other links (like the contact page).  This is not ideal, of course.

Cypress_Mobile_Screen

By contrast, the next entry was Home Instead. Here's their full screen view of their website:

 

Home_Instead_Fullscreen

Now here is Home Instead's "mobile view."  In the mobile view we haven't lost any important information or tabs.  The phone number is there.  There is a "Menu" button that replaced the navigation tabs, and all the choices are there when you press the menu button. They even retained the picture (and resized it for the smaller screen).

 

Home_Instead_Mobile

The solution used by the website designers of Home Instead incorporates a technique called Responsive Design. As it's name implies, the site "responds" to the available display real estate that it has to work with.  So whether you're on a computer, a mobile phone or something in between like a tablet, your information will be available.

How Do I Fix My Site?

In general, the easiest way to move to a responsive website is to use a template. Most website hosting companies offer templates for free or for a small charge. Chances are that if you've created or redone your website in the past two years that it is responsive.  Older sites generally are not.

In April, Google will lower the rankings of "mobile unfriendly" web sites

If your site isn't mobile-friendly, Google has announced that it will give it a lower ranking.  So Cypress, who has earned their way to the top of the rankings for "Home Care Phoenix" might find out that as of April 22nd, that's no longer the case.  Google is planning to change their algorithms on April 21st.  We'll blog more about this in the future...

If you're interested in more Home Care industry Best Practices, Ankota offers a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click on the link above or the picture of the document below to download the paper.

If you're interested in learning more about our home care or care transitions management solutions, just click the button below to schedule a demo.

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, home care software geek, web design

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Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

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