<img alt="" src="http://www.qpwoei2.com/100802.png" style="display:none;">

Ankota: Ushering in the Next Generation of Homecare Blog

The Essential Checklist for a Healthy Homecare Agency Start Up

Posted by Ken Accardi on Aug 31, 2015 1:34:00 PM

One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

Read More

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon, home care marketing

Have You "Mystery Shopped" Your Home Care Agency

Posted by Ken Accardi on Aug 26, 2015 11:46:24 AM

I read a really interesting article on Merrily Orsini's blog.  Merrily is a home care marketing expert who runs the company Corecubed.  The premise of the article is a suggestion that you call up your own agency pretending to be a new referral in order to evaluate the first impression that your agency makes.  The article, written by Leigh-Anne Heuer is entitled, Marketing Mystery: Are You Spending Money to Get Inquiries and Turning Them Away.

Read More

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions

Home Care Agencies with a Marketing Rep Earn $700K More Per Year

Posted by Ken Accardi on Aug 20, 2015 12:36:00 PM

There's a company called Home Care Pulse that performs an annual benchmark study of non-medical home care agencies.  Some of those results were attended in a webinar that I attended with Steve "the Hurricane" from Hurricane Marketing Enterprises.  We've shared several stories based on this webinar including the following:

Read More

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, home care marketing, steve the hurricane

How To Increase Profits With A Homecare Start-up

Posted by Ken Accardi on Aug 18, 2015 8:24:00 AM

One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

Read More

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon, home care marketing

Using Video to Enhance Conversions on Your Home Care Web Site

Posted by Ken Accardi on Aug 12, 2015 11:36:00 AM

A geat way to make your home care agency stands out is by using video.  Cypress Home Care owner Bob Roth has a video right on their home screen where he introduces their agency.  Also, Bob and his team make a humorous holiday video each year where you get to see each of their staff members.  Creating a video for your website so that visitors can meet you and your team is an effective way to have your agency stand out from the pack.  Bob shared in a presentation that I attended that he is generally able to contract for a video for around $2,000.

Read More

Topics: Marketing Home Care, Private Duty Agency Software, Home Care Best Practices, Care Transitions

Home Care Can Help Protect Seniors from Phone Scams

Posted by Ken Accardi on Aug 10, 2015 9:50:00 AM

My friend Eileen Paddock runs the Elderflower Group in Phoenix. Her mission is to help businesses to better serve the growing community of older seniors, who are often otherwise overlooked and under-served.  She has recently written a series of blog posts at http://elderflowergroup.com/ that focus on phone scammers who prey on the elderly.  Eileen's article below offers a relatively simple way that home care agencies can help their clients deter scammers.

Read More

Topics: Private Duty Agency Software, Home Health Aide Software, Home Care Best Practices, Care Transitions, Elderflower group, elder care

National Association of Home Care (NAHC) Proposes New Positioning "Healthcare at Home"

Posted by Ken Accardi on Aug 6, 2015 5:11:57 PM

This post is shorter than our normal average of 500 words but shares an interesting and compelling message from the NAHC (National Association of Home Care and Hospice) Financial Managers Conference.  We learned of this messaging from Tim Rowan's Home Care Technology Report

Read More

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, home care technology report, tim rowan

Voice Interfaces are Simplifying Technology for the Elderly

Posted by Ken Accardi on Aug 3, 2015 10:23:00 PM

Laurie Orlov, the principal and editor of Aging in Place Technology Watch (www.ageinplacetech.com/blog) reviews a lot of the technology that becomes available for seniors.  Laurie’s style is pretty direct, often snarky, and a portion of her articles contain the disclaimer “rant on” before explaining why certain tech products and the entrepreneurs that make them miss the mark.  I generally agree with Laurie’s take on things and try to learn from her counsel.  One area in particular that irks me is that so many entrepreneurs are building smart phone apps for our octogenarian friends and neighbors.  The trouble is that smart phones are not commonly used by people in their 80s and above.

Read More

Topics: Private Duty Agency Software, Home Health Aide Software, Home Care Best Practices, Care Transitions, laurie orlov

Subscribe to Email Updates

About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

Follow Ankota on Twitter!

twitter bird white on blue

Most Popular Posts

Posts by Month

New Module

Add content here.