The Ankota Healthcare Delivery Management Blog

5 Ways You Know It's Time to Fire a Home Care Client

Posted by Ken Accardi on Dec 30, 2015 10:11:41 PM

We generally take a glass-half-full perspective on things here at the Ankota blog.  By means of example and comparison, we recently did a post on how to make the best of your relationship with your softwarAaron-Marcum.pnge vendor.  In that post we challenged home care owners to think about the way that their clients treat them and whether those relationships are good for both parties.

Aaron Marcum, the CEO and founder of Home Care Pulse addressed this topic more directly and from the glass-half-empty perspective in his post entitled, 5 Reasons to Let Go of a Home Care Client.  His preamble gives reasons that you might be rationalizing keeping the client, but he talks about the value of being able to focus on clients who are aligned with your vision.

5 Reasons to Fire a Home Care Client

Aaron's article elaborates on each of the points below and I'd encourage you to read it.  His five points are as follows:

  1. Very Demanding and Never Satisfied

  2. Want Everything for Nothing

  3. Rude, Disrespectful, or Abusive

  4. Not the Right Fit

  5. Always late on Payments

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Over time, Ankota has had clients that abused their relationship with us.  At first we put up with it, but eventually, we learned that these customers aren't worth working with, and we confronted them.  In a couple of cases, they apologized and committed to a more fair relationship, and in other cases, we parted ways so we can focus on our mission and to provide the best service we can to clients who treat us fairly and with respect.

Does Your Agency Offer Care Transition Services as a Source of Competitive Differentiation?

At Ankota, we believe in providing our customers and folks in the industry content that we hope they find useful, such as this blog.  A theme that comes up often these days in comments and conversations is how to differentiate home care agencies in the marketplace.

One particular area that Ankota recommends for differentiation is managing a care transition program within your agency.  We see this as being very important because there will be a day in the not too distant future when hospitals and health plans engage home care agencies in helping prevent avoidable hospitalizations for their at-risk populations.  By starting a care transitions program now, you will establish a track record for your agency as a strong player in the continuum of care.  We talk more about this in our white paper "Why Care Transitions is the Next Big Thing for Home Care"

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why_Care_Transitions_is_the_Next_Big_Thing_In_Homecare

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions

Advice from Elders on Aging Gracefully

Posted by Ken Accardi on Dec 28, 2015 10:26:35 AM

Aging_Gracefully_-_Ankota_Home_Care_Blog.jpgThankfully, I get fewer and fewer chain letters, inspirational writings, and bad jokes via email.  It seems that this practice has faded away (either that or people just realize that I'm not interested), but there are new ways to share that type of content, such as posting on Facebook.  If you've been on Facebook lately, then I'm sure you've noticed that viral videos, memes, and pictures of adorable or ridiculous cats are the new normal.

 

With all that in mind, I found this video from the Canadian Broadcasting Company (CBC)'s show Wiretap that I'm sure you will all enjoy.  It was described by one account that I saw as getting advice from your future self...

As someone who works with the elderly, I found this entertaining and heartwarming.  Spoiler Alert - If you haven't watched the video yet, you might want to skip this next bit.

The video features successively older people giving advice to those younger than them.  One of the first is from an 8 year old who says to the previous speaker, "Dear 7 year old, No matter what anyone says, Stay Weird," and it goes on from there.  I especially love the last guy to speak, at age 93, who says "Dear 91 year old, Don't listen to other people's advice. Nobody knows what the hell they're doing." Classic!

This reposting of CBC content is done by linking to CBC's posting, and as such, is authorized by the CBC terms of use.

If you're interested in care for the elderly, home care, and/or helping to avoid preventable hospitalizations, you can subscribe to this blog on the upper right corner of this page.

On a related note, Ankota has partnered with a new company called Triple Aim Technologies, that helps home care and home health agencies achieve the Triple Aim.  Click here to learn more about the Triple Aim and download a free whitepaper by clicking here:  "How Homecare Can Win Under the New Care Model".  

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota Home Care Triple Aim White Paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Home Care Technology, Care Transitions, triple aim technologies, aging gracefully

Chronic Disease Education: What are the Game Changing Benefits?

Posted by Ken Accardi on Dec 21, 2015 12:17:54 PM

 One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

Running an organization can be a lot like playing the game of football. You compete, you train, you break a sweat. Sometimes you score amazing touchdowns, and sometimes you miss easy field goals.

Chronic disease education is that extra push you need to win the game of homecare. It gives you lightning feet to outrun your competitors and a strong defense to protect your best players which, in homecare, are your clients. Let’s look at three game-changing benefits of chronic disease education.

Chronic Disease Education Prevents Penalties

In football, a penalty can cost you the game. And the cause behind most penalties – simple mistakes! A player on the line moves too soon, interferes with a pass or gets caught stepping out of bounds. There are a million easy-to-make errors in football that can cost a team valuable yardage.

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The same is true of the homecare industry. When your caregivers aren’t adequately educated, numerous mistakes can be made. Only, those affected are your frail clients, not some tough football players. And the results are far more detrimental than a lost game. Client hospitalizations, legal repercussions, fines and lost revenue occur as a consequence of poorly educated homecare aides.

With advanced aide education, you can rest assured that the majority of these penalties won’t happen. Your caregivers will have the knowledge to handle even the most difficult situations.

Chronic Disease Education Scores New Clients

There are several ways to score in the game of football, from the obvious touchdown to the not-so-obvious safety. And don’t forget about field goals. Coaches spend significant time and effort strategizing with their teams about the best way to score the most goals in each game. Doesn’t it make sense to do the same with your homecare agency?

Chronic disease education meets goals and scores new clients for your organization with client satisfaction and professional referrals.

  • Client Satisfaction – Even in today’s digital age, word of mouth continues to be the best method of advertisement. Chronic disease education gives your caregivers the knowledge and experience they need to provide superior care, which improves client satisfaction. And who better to spread the word about your agency than happy clients?

  • Professional Referrals – In homecare, it’s important to foster mutually beneficial relationships with other medical professionals in your community. When these referral sources know you make the extra effort to provide advanced education, they become more trusting in your ability to deliver specialty care required by their patients.

Scoring is just as crucial in homecare as it is in football. With advanced education for aides, your chances of scoring big increase significantly.

Chronic Disease Education Creates a Competitive Edge

To be as competitive as possible, football teams watch replays of their opponents’ games. They study the other team’s strategy, best players, and weaknesses. By taking the time to educate themselves on these vital aspects, they develop a deeper competitive edge. When game time comes, they’re ready.

The same can be said for chronic disease education. Studying worsening symptoms, treatment methods and potential warning signs for specific diseases gives your caregivers a knowledge that others in the field don’t have. What does this mean for your agency? You can advertise and offer specialized services, thus outplaying your competition.

Why Choose Kenyon HomeCare Consulting’s Aide University

As the only online continuing education program of its kind, Aide University teaches specific chronic disease care enabling organizational success. Aides gain the knowledge to become competent and provide quality care while furthering their careers and outshining their competition.

Courses provided at Aide University include the following topics:

  • Recognizing red flags

  • Decreasing hospitalizations

  • Lowering healthcare costs for clients

  • Proactively intervening on a client’s behalf

CHRONIC DISEASE EDUCATION: WHAT ARE THE GAME CHANGING BENEFITS? first appeared in Kenyon HomeCare Consulting blog.

Ginny Kenyon is the founder and CEO of Kenyon HomeCare Consulting, a home health consulting firm that gives agencies a market advantage, promotes creative product development, and offers viable ways to achieve and sustain organizational and fiscal success.

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One of Ankota's recent care transitions whitepapers, entitled "Selling Care Transition Services to Hospitals" is available for download and we think you'll find it useful.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Selling_Care_Transition_Services_to_Hospitals_Cover.png

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon

3 Tips for Getting Your Home Care Agency Found Online

Posted by Ken Accardi on Dec 16, 2015 2:01:11 PM

I was on vacation earlier this year with my wife, who really likes to sleep in on vacation.  I like the idea of sleeping in as well, but I just can't do it.  Sometimes I can stay in bed until around 8:00 or 8:15, but that's about it.  My wife is more of a night owl and she likes to be woken up on vacation around 11:00.  

Based on this, I put a routine together where I'd get out of bed, catch up on email with a coffee, then go to the gym, then wake up my wife.  While sitting with my laptop and coffee, I met a really interesting guy named Steven who is an acupuncturist in the Miami area.  We got to talking about web advertising.  He shared a very interesting and powerful story abouSearch_Engine_optimization_-_Ankota_Home_Care_Blog.jpgt their Internet marketing, as follows:

  • When they first promoted their web site, they used Google Ad words to pop to the top of the search results as a paid ad

  • Over time they became more successful and popular, and people started giving them strong on-line reviews

  • Now their practice comes up as the top "organic" search result

  • He also shared that when people call them who were referred by a customer or saw strong reviews, the prospect is bought in and wants to work with them, whereas those who come in response to an ad are more likely still shopping and looking for discounts

Interestingly, I don't think that I ever knew Steven's last name or the name of his agency but I just did a Google search for "accupuncture Miami" and his company came up right away.  Clearly Steven's agency got it right, and you can replicate his success.

google_search_SEO_-_Ankota_Home_Care_Blog.jpg

A Note About Search Results

As a general rule, the first company on the Google search results that's NOT an Ad has the most clout.  Although Google doesn't share the details of how they rank, it's clear that it's a combination of having the right keywords, how much traffic comes to the site, and how many other sites have "linked" to the content on the site.  Google also looks for how frequently the site changes (you lose clout if the content is stagnant or constantly updated).

A Recent Caring.com Survey Supports These Findings

According to a survey conducted by and reported on Caring.com, there are 3 key factors you should focus on to improve your search rankings.  Please read the full article for detail, but their 3 key points are as follows:

  1. Web Searches DON'T Begin with Company Names or Industry Terms: so make sure that your site is optimized for general terms like "home care" and the towns that you serve.

  2. Customer Reviews Matter: In Steven's case he has 104 Google reviews and almost perfect 5 star rating.

  3. Third Party Senior Care Websites Top the List of Most Trusted Source for Reviews: I have mixed feelings on this one...  I often receive solicitations like "you've been chosen as one of the top 5 home care software companies and you can confirm your selection by paying the following fee." That doesn't feel right to me, but it shouldn't be ignored

How Can You Improve Your Search Results?

The keys to improving your search results are as follows:

  • Provide good rich content on your site: The best way to do this is with a blog, where your blog posts are informative and contain the terms people are searching for (preferably in the title)

  • Make sure to score for key words that customers are searching for and avoid insider jargon.  Write posts that reference home care, senior care, care for the elderly, care for aging parents, home health, and home nursing (because people outside of our industry don't know the difference between home health and home care and don't know tems like private duty)

  • Get reviews: encourage your happy customers to write reviews.  Despite that fact that Caring.com disagrees, I personally believe that Google reviews are the best.

For more best practices, take a look at our white paper, Seven Habits of Highly Effective Home Care Agencies.   If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

7_habits_effective_home_care-4.jpg

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, social media, inbound marketing, January 2016 Newsletter

"97-Year-Old Visits Google" & the Future Role of Tech In Home Care

Posted by Jed Hammel on Dec 14, 2015 10:55:10 AM

the-huffington-post-1.pngA recent viral video, "A 97-Year-Old Visits Google, Is Flabbergasted By 'The Future'" has made the rounds on a number of established media outlets, including USA Today, CNN, CBS, and the Huffington Post.  You can read the HuffPo's entire article via this link.

It's a cute story that has evoked comments like "I hope I'm as sharp as she is when I'm her age," but rather than cute, I found it to be very poignant.

Granting the wish (and reporting the story) of an elder by giving her an opportunity to experience the pinnacle of web technology companies, something very few of us will ever be able to do, honors her and all our elder citizens in a great way.

97_year_old_visits_google_and_is_flabbergasted_by_the_future.jpg

The story got me thinking though.  No offense to the Huffington Post or the other media outlets, but I wonder how "clickable" and viral a headline of: "37-Year-Old Visits Google, is Flabbergasted by 'The Future'" would be to the internet?  I would guess not very.  I mention this because as I watched the video and read the story, as someone who considers himself pretty tech-savvy, I thought to myself that I would've been just as flabbergasted by the experience of visiting Google as the elder woman in the story was.  

We live in an dizzying time of rapidly advancing technology that becomes a part of our lives seemingly in a blink of an eye.  Not only is it hard for me to keep up on all the advances, but since technology is a pretty integral part of my daily life, it's sometimes easy for me to forget just how "flabbergasting" and amazing it is to live in this technological age of ours.   

Baxk_to_the_Future_-_Home_Care_Best_Practices_-_97_Year_old_visits_Google.jpg

The 97-Year-Old woman and I are in the same boat, being "flabbergasted" by the future, as I imagine a lot of other people are as well.  

This idea brought me to another thought, that I've noticed a tendency of some to judge different generations, older or younger than them, as something foreign, instead of as full human beings on different parts of the same journey as their own.  I feel that there is an erroneous idea out there that if you're younger, then "you haven't lived yet" while on the other hand, for our elder citizens, curiosity and personal growth somehow comes to a halt at a certain age.  This, of course is nonsense, but it got me thinking again. 

For me, I am looking forward to getting older and enjoying each phase of my life while learning and growing as a person with each step along the way.  Home Care folks understand this concept probably a lot more than most.  Home Care is all about caring for the person, understanding who they are, what they need, where they've been, and where they want to go.  

The point is that the world moves pretty fast these days, and technology plays a broader role in our lives with each rotation.  But stories like the 97-year-old visiting Google reminds us that whether we're 17, 37, or 87, it's an amazing time in which we live and technology is for everyone.    

The Role of Technology and Innovation in Home Care

The actionable takeaways from all of this musing of mine are as follows

  • Your clients or patients may be more interested in current technology and upcoming tech trends than one might think.  Perhaps integrate the use of tech or learning about tech into your interactions with them.

  • Technology changes fast and it's hard to keep up with each innovation, but to stay competitive in your market, compliant with regulations, and so on, it's important to keep your tech as current as possible 

  • Choosing tech vendors that can grow and change along with you is vital to keeping your business strong 

  • The right technology can allow you to focus more on caring for your clients instead of dealing with paperwork and admin

  • Home care is about seeing a client as a person with unique wants and needs, first and foremost.  The same should be true of the vendors you partner with.

Speaking of partnering, Ankota has partnered with a new company called Triple Aim Technologies, that helps home care and home health agencies achieve the Triple Aim.  Click here to learn more about the Triple Aim and download a free whitepaper by clicking here:  "How Homecare Can Win Under the New Care Model".  

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota Home Care Triple Aim White Paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Home Care Technology, Care Transitions, triple aim technologies, technology, January 2016 Newsletter

4 Social Media Myths and 4 Tips for Home Care

Posted by Jed Hammel on Dec 10, 2015 12:27:53 PM

I read an interesting article on LinkedIn Pulse, entitled, "Social Media for Business – 4 Myths about Social Media for Businesses" by Leku Percival, a copywriter and social media sales consultant.  I suggest that you read the entire article, since it outlines some common misconceptions folks have about what social media can and cannot do for their business.

Myth_vs._Truth_-_Home_Care_Social_Media_inbound_marketing.jpg

Misconceptions of this type are often the product of hearing stories from others rather than experiencing something first hand.  When talking to folks about building their businesses via social media, different people have different opinions.  That said, in my experience I find that folks' opinions trend toward one extreme or another:

Some of the businesses I talk with are skeptical of social media's value and its ROI on their sales.  They feel that investing anything more than a minimal amount of time would not be a worthwhile endeavor.  On the other end of the spectrum are folks who've seen stories of businesses' content going viral, their Likes going through the roof, or getting featured in the news for something they created on social media.

I've found that for me, the answer is somewhere in the middle.

Like a lot of things worth doing, getting measurable sales and marketing results from social media for your business takes trial and error, a consistent effort, a "long view" time horizon, and enough direct experience to find what works best for your business.  

Social media is here to stay, and whether you're skeptical, a "raving fan", or somewhere in the middle, it's important for business leaders to be clear on what social media can and cannot do for your business.  

Though social media Best Practices are always evolving, and many can be debated, here is an outline of the article that serves as a good start and/or something for you to add to your thought process:

4 Myths About Social Media

 1.)  Everybody’s On Social Media Social_Media_Home_Care_Marketing_Ankota.jpg

2.)  Social Media Requires Special Companies 

3.)  Social Media Generates Traffic Overnight 

4.)  Social Media Requires 8 Hours of Work and Attention 

Social Media and Home Care

Whether you're an avid social media marketer, a traditional marketer, or yes, somewhere in the middle, I'm sure you have an opinion on Leku's take, so feel free to share your thoughts in our comments section.  For those folks looking to get started with social media marketing, here are some easy steps that I suggest to get you started:

1.)  Do What You Can But Commit to It. Commit to a social media campaign timeline and a daily or weekly schedule that fits your work capacity.  

2.)  Maximize Your Time.  Research time saving social media posting or aggregation tools to help save time.

3.)  Be Realistic.  Set realistic expectations and specific goals for what you want to achieve with your campaign.

4.)  Be Social.  Let your personality (or your businesses') shine through on the content you create or share.

If you're interested in more home care best practices, take a look at our white paper, Seven Habits of Highly Effective Home Care Agencies.   If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

7_habits_effective_home_care-4.jpg

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, social media, inbound marketing, January 2016 Newsletter

How To Survive Year One When Starting a Homecare Agency

Posted by Ken Accardi on Dec 7, 2015 12:22:34 PM

 One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

Starting a new business is no easy venture, especially if you’re breaking into an industry with which you’re unfamiliar. Fortunately, launching a homecare agency capable of surviving year one of operation doesn’t have to painful! Let’s look at four ways to ensure a smooth startup process.

Homecare Agency

Be Prepared for Your Homecare Agency Startup

Before you ever open your doors, you need to consider the things that can be done to help you prepare for success. Preparing well and early ensures not only a smooth transition, but also long-term stability.How do you set yourself up for an attainable startup accomplishment? There are several ways, but be sure to consider these two immediately:

  • Come up with an effective, detailed business plan.

  • Save enough funds to sustain the agency while you’re waiting for licensing or certification completion, normally six to 12 months. This is a good policy for any kind of business, even if licensing isn’t an issue, as funds are usually pretty tight your first year.

Get Your Homecare Agency Resources in a Row

The next step to take is to create and/or organize all necessary paperwork, tools and resources required to operate an agency. Don’t wait to long to get started on this as most must be complete before licensure/certification is granted. Having a clear understanding of your business plan, completed in the step above, should give you an idea of what you need to include in each of your documents.Consider incorporating these required homecare startup necessities:

  • Policy and procedure manual

  • Employee handbook

  • Tools to measure staff competency including an aide competency testing kit

  • Resources needed to meet state and federal regulations

Based on what type of homecare organization you’re starting, these resources vary in content and purpose. Within the industry, there are numerous variations of policy and procedure manuals. For example, a skilled Medicare home health or hospice agency requires different specifications than a non-skilled or private duty homecare organization, according to the legalities surrounding each.

Spread the Word About Your Homecare Agency

Now that you have a clear-cut plan for your organization, the necessary paperwork, tools and resources obtained and the money retained to cover a year of expenses, it’s time to get the word out.Next step is to search for, find and hire the ideal job candidates. Retaining a startup consultant before launching into this step may be prudent as the hiring process can be a long and requires experience. Before writing and placing ads and holding interviews, create job descriptions for all positions. In addition, having the knowledge of what’s required to create an elite aide staff will set your start-up apart from the competition.Begin laying the groundwork to build your network and client base. Here are four ideas to get you started:

Ask for Help With Your Homecare Agency Start-Up

The best way to ensure the success of your start-up is to seek help from experts in your field. These experts steer you in the right direction concerning employee relations, (human resources to leadership skills), legal requirements and regulations, and how to retain the necessary software, tools and resources.

When it comes to giving your organization the best chance possible for success and long term stability, don’t be afraid to ask for help!

At Kenyon HomeCare Consulting, we offer everything you need to get your agency off the ground and running smoothly. From providing temporary management during times of growth, to helping you educate your employees, we give your organization the startup boost to succeed.

HOW TO SURVICE YEAR ONE WHEN STARTING A HOMECARE AGENCY first appeared in Kenyon HomeCare Consulting blog.

Ginny Kenyon is the founder and CEO of Kenyon HomeCare Consulting, a home health consulting firm that gives agencies a market advantage, promotes creative product development, and offers viable ways to achieve and sustain organizational and fiscal success.

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One of Ankota's recent care transitions whitepapers, entitled "Selling Care Transition Services to Hospitals" is available for download and we think you'll find it useful.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Selling_Care_Transition_Services_to_Hospitals_Cover.png

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon, home care technology report, January 2016 Newsletter

Resources for Entrepreneurs Launching a Non Medical Home Care Startup

Posted by Will Hicklen on Dec 6, 2015 12:23:00 PM

Private Duty Homecare - Non-Medical Home Care Startup for Entrepreneurs

Editor's Note: This post was originally published in April 2011 and has been updated for accuracy and comprehensiveness.

This post was provoked by a call from a family friend, Kelly, who is considering launching a startup to provide non-medical, companion services in the home. Kelly knows that Ankota also provides software tools for Private Duty Home Care agencies, so she wanted to pick my brain about our experiences with companies like the one she is considering.

Entrepreneurs and Startups in Home Care Continues to Grow

At Ankota, we have the good fortune to be able to meet and talk with many home care startups. We definitely see trends in the market and have the opportunity to share some with you here on the Healthcare Delivery Management Blog. 

If you are reading this, odds are that you are already in the business of providing or coordinating home care services of some kind. Perhaps you are a home care provider, or are considering expanding your existing home health care business to include non-medical services. We're seeing rapid growth in non-medical home care, and the opportunities it presents for both new entrants and existing providers is compelling. Kelly’s call provoked me to think about the prospects of starting and developing a home care business such as this and prompted me to share parts of the discussion with our readers.

Business Reasons to Launch a Home Care Startup

Entrepreneur Magazine on Home Care Opportunities - Home Care Startup

Thinking of starting your own agency? Why not? It’s an attractive business model to which the entrepreneurial minded are drawn. Entrepreneur Magazine wrote an interesting article five years ago anticipating the opportunity. The piece provided some good “getting started” advice that still resonates today. You can read the entire article here.

Home Care Business Opportunity at a Glance - Home Care Startup

Resources for Home Care Startups

The National Private Duty Home Care Association (NPDHCA) and the Home Care Associateion of America (formerly NPDA) both provide a wealth of information on their web sites (click logos below to go to their sites). Both provide resources to help you with training and certifications and provide excellent research on the state of the industry and prospects for growth. It is worth spending some time on their sites to read about hiring practices, research existing agencies in your geography, and keep an eye on industry events. You should consider attending the associations’ annual meetings, too.

Home Care Association of America - Ankota Home Care Startup blog

 Should You Franchise Your Home Care Agency?

To Franchise or Not to Franchise… I won’t analyze here the merits of going it alone versus franchising, but would welcome comments on this post discussing the pros or cons of either. Franchising is definitely a consideration that anyone entering private duty home care should evaluate. If you know of a good article or other materials on this subject, please email the link to ken.accardi@ankota.com and we’ll be happy to repost it here on Ankota’s Healthcare Delivery Management Blog.

For a free White Paper full of home care best practices, click here to download our Seven Habits of Highly Effective Home Care Agencies.  

We also suggest that you take a look at this blog article, How to Survive Year One When Starting a Homecare Agency from Ginny Kenyon. 

Differentiating Your Home Care Agency Startup

Differentiating your business is also a Best Practive that we suggest.  And in that vein, Ankota has partnered with a new company called Triple Aim Technologies, that helps home care and home health agencies achieve the Triple Aim.  Click here to learn more about the Triple Aim and download a free whitepaper by clicking here:  "How Homecare Can Win Under the New Care Model".  

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota Home Care Triple Aim White Paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

Topics: Home Care Entrepreneurship, Starting a Home Care Business, Home Care Industry, Private Duty Agency Software, Home Care Best Practices, Home Care, NPDA, PDHCA

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About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

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