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About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit or contact Ankota.

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The Ankota Healthcare Delivery Management Blog

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NPDA Is In The Private Home Care Social Media Conversation


The warm weather that many of us have experienced lately might make us think of finishing up our studies, but in the Private Home Care field, there is always more to learn! 

Jed Hammel and Amy AccardiA number of educational and "trade show" events are coming up designed to help us innovate and grow our business.  I was directed to these events by Merrily Orsino (Twitter handle: MerrilyO).  She is a Home Care Marketing Expert from Corecubed and she focuses on Internet marketing, website design, SEO, and social media marketing.

Will you be attending any of these events?  If so, please let me know how they went for you or comment below about your past experiences!

Home Care Conferences, Live Events, and Web Events

Southwest Regional Home Care Conference & Exhibition

April 24-25, 2012 - Oklahoma

For more information and to register, click here: Register

Association for Home Care & Hospice Private Pay Conference: Think Big!

May 8, 2012 - Texas

For more information and to register, click here: Register

Executive Leadership Forum

June 5-6, 2012 - Dallas

For more information and to register, click here: Register

NetworkingNew York State Association of Health Care Providers’ 2012 Annual Management Conference & Exhibition

October 16–18, 2012 - New York State

For more information and to register, click here: Register


National Association for Home Care & Hospice Annual Meeting & Exposition

October 21–24, 2012 - Florida

This one involving Merilly seems particularly interesting.  From her website: "With my breakout seminar on, “Inbound Marketing: A Natural for Home Care with Mobile Apps, Website Resources, and Social Media,” I’ll be talking about all things mobile. More and more, the mobile phone and tablets are fast becoming the hub for much of home care sales and marketing. Growing a business is more about having the right information available in a variety of online ways, and interacting and responding appropriately. Attendees will leave ready to get social!"

For more information and to register, click here: Register

National Private Duty Association (NPDA) Webinar: The Agency Website as the Core of Marketing Strategy

April 25, 2012 - Online

Another interesting one from Merrily:  As more people search for resources online, the agency website has become the core for marketing services. Making the most of the agency website, not only in design, but in content, and having the search engines rank the site on the first page, are key goals for marketing. Learn the basics from Will Chatham and me, in this interactive webinar where live sites will be used as examples.

For more information and to register, click here: Register

New Report Says That More Senior Living Communities Needed

From ALFA (Assisted Living Federation of America):

Presenting the results of the American Housing Survey, a new report describes the housing challenges presented by the increasing senior population and strategies for facing these challenges, including expanding affordable housing choices for older adults.

The report, created by the non-profit Center for Housing Policy, states that many of the senior housing challenges we are facing now, will be exacerbated in the coming years.

What are your thoughts on the article?  Any comments you'd like to share?

Please let me know if you have any blogs, articles, or other resources that you'd like to suggest to our readers.  Let's share the wealth of knowledge out there so we can all become more informed and more successful!

Ankota provides software to improve the delivery of care outside the hospital. Today Ankota services home health, private duty care, DME Delivery, RT, Physical Therapy and Home Infusion organizations, and is interested in helping to efficiently manage other forms of care. To learn more, please visit or contact Ankota


Great info! One of the often-overlooked facets of marketing home health to doctors is finding doctors to talk to (sourcing leads). Lists of physicians can be very expensive and become obsolete the moment you download them. 
A new web site launched this week,, makes it easy to search for physicians by specialty and location, and plot the results on a map. The site is specifically designed for B2D (business to doctor) marketing, such as pharma and home health. The database is updated every month. 
Best of all, it is free to use.  
However, if you choose to upgrade to the paid version, the site will automatically notify you when a new or updated physician matches your saved searches. You can be among the first to know about new providers in your area. 
Try it today free - 
Matt Willson 
Managing Director 
Datalytics LLC
Posted @ Thursday, April 26, 2012 12:24 PM by Matt Willson
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