The Ankota Healthcare Delivery Management Blog

Need to Decrease Hospital Readmission Rates? Use Online Education for Healthcare Aides

Posted by Ken Accardi on Apr 15, 2015 3:19:00 PM

The Affordable Care Act increased financial accountability for preventable readmissions and heightened interest in identifying system-level interventions to reduce rehospitalization rates. In 2013, Kaiser Health News announced that 2,217 organizations faced penalties for excess readmissions. The transition to value-based reimbursement to health care organizations is well underway and by the end of 2014, the number of organizations facing penalties grew to 2,610.

As leadership seeks innovative ways to reduce rehospitalization rates, online education for healthcare aides is poised to assist in reaching their goals!

Empowering Those Spending the Most Time With Clients

Since they spend more time providing care to clients than other members of your staff, healthcare aides are well positioned to quickly identify risk factors and worsening disease symptoms that place clients in venerable health states which may require interventions and/or hospitalization.

When frontline caregivers receive advanced education managing specific diseases such as congested heart failure and diabetes, they become better able to identify the red flags associated with those diseases. Providing better training to your frontline caregivers allows them to quickly identify worsening symptoms, depression and unwanted side effects of medications to reduce readmissions, save money from readmission penalties and improve the organization’s bottom line.

Online Education for Healthcare Aides: Improve Work Environments

Ginny_Kenyon_Homecare Consulting_Ankota_home_care_blog

Changing demographics and a shortage of skilled workers are forcing many providers to find innovative approaches to employee training, recruitment and retention. According to a survey conducted by the National Institutes of Health, improving work environments for healthcare professionals is an effective strategy to reduce rehospitalization rates. By reducing turnover and vacancy rates, online education for healthcare aides yields significant financial benefits to employers by providing better work environments and fostering improved client care.

Lowering healthcare aide turnover rates:

  • Reduces the cost of advertising, interviewing, and hiring new staff

  • Reduces costs associated with hiring temporary workers

  • Improves staff satisfaction, resulting in recruitment of other workers by staff members

  • Fosters increased interdisciplinary planning and cooperation

  • Results in higher quality client care to reduce rehospitalization rates

Reduce Rehospitalization Rates: How Online Training Addresses the Needs of Adult Learners

A key characteristic that distinguishes adult learners from other students is that they are seeking to balance their work life with their personal obligations. Online learning helps meet their needs in the following ways:

  • Accessibility — Courses are accessible 24/7 to fit any schedule

  • Flexibility — Adult learners must adjust study time to their work schedules; unlike campus courses that are scheduled according to rigid schedules, students can access coursework  wherever they have an Internet connection

  • Self-scheduled study time — Lessons can be paused when necessary, and reviewed at any time

Healthcare aides are adults learners with specific preferences and characteristics:

  • Exhibit motivations based on real workplace experiences

  • Orientated to learning centered on problem-solving

  • Possess a vast reservoir of knowledge based on job experience which must be acknowledged

  • Based on motivation, prefer self-directed learning

Online learning is a cost-effective way to address the unique needs of your healthcare aides and empower them to reduce rehospitalization rates! Kenyon Homecare Consulting offers just what you need to get started.

Ginny-Kenyon-Home-Care-Consulting_Ankota_Home_Care_Blog

Need to Decrease Hospital Readmission Rates? Use Online Education for Healthcare Aides first appeared at Kenyon HomeCare Consulting.

Ginny Kenyon is the founder and CEO of Kenyon HomeCare Consulting, a home health consulting firm that gives agencies a market advantage, promotes creative product development, and offers viable ways to achieve and sustain organizational and fiscal success.  You can also connect via these links:  LinkedIn | Twitter | Facebook

Ankota offers a free white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry that can offer you more insight on this topic.  Just click the link or the picture below to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why_Care_Transitions_is_the_Next_Big_Thing_In_Homecare

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Home Care Technology, Ginny Kenyon

Meeting the Needs of a Very Special Home Care Agency in New Orleans

Posted by Ken Accardi on Apr 13, 2015 12:38:54 PM

Dr._Scharmaine_Lawson_BakerOne of Ankota's newest customers is an agency led by a very special person in New Orleans - Dr. Scharmaine Baker.  Dr. B is a nurse practitioner who has dedicated herself to meeting care needs in the New Orleans community, and specifically by providing House Calls.  There are a lot of awesome things I could mention about Dr. Baker, but here are 5 things that stand out in particular:

  • After evacuating New Orleans for Hurricane Katrina, she was one of the first to return - and she returned to help fill the great need for primary care
  • She has received numerous recognitions including Housecall Clinician of the Year, Entrepreneur of the Year and New Orleans City Business Healthcare Hero
  • Her "formal" emails are signed with the Ann Landers quote "Keep in mind that the true measure of an individual is how he treats a person who can do him absolutely no good." 
  • Her less formal emails are signed "Go ChangedaWorld DrBakerNP"
  • She recently released a book (available on Amazon) entitled House Calls 101: The Only Book You'll Ever Need to Start Your Housecall Practice

Housecalls_101In addition to her medical practice, Dr. Baker runs a home care agency.  Their model is different than most of our other clients because they provide most of their services in nursing homes.  Although our home care software would have worked fine for them, we realized that we could make it even better for their needs by adding some features:

  • Ability to configure client care plans by shift
  • Ability to set times on care plan items so that the aides can view and fulfill the items in order
  • Ability to allocate multiple client care plans to a shift (so that a caregiver can tend to the needs of multiple clients)
  • Ability to update care plan items throughout their shift on our web mobile application

Although Dr. Baker is very special, you don't need to be special to get Ankota to adjust our software to meet your needs.  We are always looking for care providers who are improving care and avoiding hospitalizations for their clients.

If you're looking for home care software that makes your agency special, give Ankota a shot.

To learn some Home Care industry Best Practices, Ankota offers a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies Just click on the link above or the picture of the document below to download the paper.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_7 Habits of Highly Effective Home Care Agencies

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Technology, Scharmaine Baker

5 Ways Home Care Can Drive Better Engagement Between Clients and their Physicians

Posted by Ken Accardi on Apr 7, 2015 3:13:02 PM

A study of 3,000, (conducted by Nuance Communications and reported here), of patients in the US and Germany, concluded that patients are spending less than 10 minutes with their doctor in appointments and turning to technology to enhance their health care experience.  A few key findings were as follows:

  • Physicians need to focus on establishing a personal connection through a handshake, eye contact, 1-on-1 conversation and privacy
  • 68% of questions are coming to the doctor with questions
  • 39% have done on line research before visiting the physician
  • 20% are bringing data from outside health monitors

The focus and conclusion of the study was that patients are getting more comfortable with health information technology.  

Tech_Savvy_Seniors_Ankota_Home_Care_Blog

How do these results relate to Home Care clients?

What's not clear in the study is how many of those patients are of "home care age", in their upper 70s and above, and whether they are getting value from health information technology or not. 

Tech savvy among the elderly varies greatly. If I look at my own parents, my mom is 78 and she's pretty tech savvy.  She uses an iPhone and has several computers that she uses for browsing applications and facetime with my niece.  By contrast, my dad passed away at age 71 and he had grown up in the corporate world with secretaries who did the typing and others who used the computers.  He would be 83 as I write this and I don't think he would have learned or embraced technology.

While two parents does not make a statistically significant sample, I believe that it is somewhat representative.  In addition to being tech savvy, my mom is very independent and years away from needing home care.  From what I experience through our home care customers, I perceive that typical home care clients are more like my dad.

Improving_Home_Care_Ankota_Home_Care_Blog

What Can Home Care do to improve the Engagement between our Clients and Physicians?

I fundamentally believe that home care age individuals are the most important population segment from the standpoint of healthcare improvement, but that these individuals are not taking advantage of health information technology.  My perspective is that home care can bridge the gap for them.  Here are 3 ideas:

 

  1. Make sure that your clients are having regular visits with their physicians
  2. If there is not a family member to take them to their appointments, position one of your people (perhaps an aide or supervisory nurse) to accompany them
  3. Prior to an appointment, ask your client what things they would like to ask their doctor and write them down.
  4. If there are items not mentioned by the patient that are of concern to the aides who work with the client, write these down as well.
  5. If the client is able and interested, Google the questions with them and see if they can be more educated before going to the appointment
  6. Make sure that these questions are asked at the appointment

If you can handle the services described above, then your agency is likely to be ready to expand into the world of care transitions.  We have a free white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry that can offer you more insight on this topic.  Just click the link or the picture below to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota_Why Care Transitions is the Next Big Thing in Home Care_White_paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Technology, improving healthcare

Home Care Software Geek Explains the Importance of Mobile Friendly Websites

Posted by Ken Accardi on Apr 3, 2015 3:06:00 PM

Posts by Home Care Software Geek in this blog don't talk about Home Care Nursing Software, Private Duty Telephony, DME Delivery Software, Care Transitions or the other topics we focus on regularly at Ankota. Instead, these posts are intended to keep our readers up to date with technology trends that might be useful to your agencies, such as social media technologies, mobile devices, and what's happening with bigger companies like MicrosoftGoogle and Apple. 

Take a peek at the graph below, illustrating that more people are now browsing the web on mobile devices than on computer screens:

Mobile_Web_Browsing_has_Surpassed_Desktop_1

So, what does this mean for you and your business?

Your Home Care Web Site Needs to Look Good on Mobile Phones

By way of example, I Googled "Home Care Phoenix" and looked at the first couple of home care web sites that came up in the results.  The first one, Cypress Home Care, looked like this in "full screen view."  I'm able to see their name, phone number, 7 tabs, and other links like to their blog and contact page.

Cypress_Home_Care_Full_Screen

But now look what happens on a mobile phone sized screen (in fact, a very generously sized mobile phone screen).  As you can see, we lose the phone number, 4 of the tabs, and the other links (like the contact page).  This is not ideal, of course.

Cypress_Mobile_Screen

By contrast, the next entry was Home Instead. Here's their full screen view of their website:

 

Home_Instead_Fullscreen

Now here is Home Instead's "mobile view."  In the mobile view we haven't lost any important information or tabs.  The phone number is there.  There is a "Menu" button that replaced the navigation tabs, and all the choices are there when you press the menu button. They even retained the picture (and resized it for the smaller screen).

 

Home_Instead_Mobile

The solution used by the website designers of Home Instead incorporates a technique called Responsive Design. As it's name implies, the site "responds" to the available display real estate that it has to work with.  So whether you're on a computer, a mobile phone or something in between like a tablet, your information will be available.

How Do I Fix My Site?

In general, the easiest way to move to a responsive website is to use a template. Most website hosting companies offer templates for free or for a small charge. Chances are that if you've created or redone your website in the past two years that it is responsive.  Older sites generally are not.

In April, Google will lower the rankings of "mobile unfriendly" web sites

If your site isn't mobile-friendly, Google has announced that it will give it a lower ranking.  So Cypress, who has earned their way to the top of the rankings for "Home Care Phoenix" might find out that as of April 22nd, that's no longer the case.  Google is planning to change their algorithms on April 21st.  We'll blog more about this in the future...

If you're interested in more Home Care industry Best Practices, Ankota offers a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click on the link above or the picture of the document below to download the paper.

If you're interested in learning more about our home care or care transitions management solutions, just click the button below to schedule a demo.

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, home care software geek, web design

4 Important Questions Answered About Medicaid and Aging in Place

Posted by Jed Hammel on Mar 31, 2015 10:29:00 AM

 

According to an AARP study,  90% of those 65+ would love to stay at home for as long as possible, and there are numerous important benefits of aging in place. Here are some of the oft cited ones:

  • HealthAARP-AnkotaHomeCareBlog
  • Routine
  • Independence
  • Familiar Faces

With our many years of assisting seniors and their families in the long-term care Medicaid eligibility process, we’d like to share some information on what Medicaid does and doesn’t cover for aging in home.

Does Medicaid pay for in-home care? 

Medicaid is a federal and state program and as such, the rules and regulation vary greatly from state to state. Many states offer Medicaid coverage for aging in place. Other states do not fund in home care directly under their state Medicaid program, but they may offer this assistance under one of the Medicaid waiver programs.

What in-home services does Medicaid offer?

Depending on the state, Medicaid’s Home and Community-Based Services programs offer:

  • Health Care. Nursing care and therapy.
  • Personal Care. Assistance with activities of daily living (ADLs), i.e. eating and getting dressed.
  • Homemaker Care. Assistance with home maintenance like cooking and cleaning.
  • Adult Day Care. Daily participation in senior activities and frequent events.
  • Transportation. Transportation to and from medical appointments, etc.
  • Medical equipment. Certain medical supplies, etc. are covered by this program.
  • Minor Home Remodeling. Certain home modifications for aging in place safety.

Who is eligible for Medicaid-sponsored in-home care?

There are two parts to Medicaid eligibility for aging in place:

  • Medical eligibility. In order for Medicaid to determine an individual’s medical need, they must determine that the individual requires assistance with basic activities of daily living (ADL), nursing care, etc. Medicaid will usually arrive at such a decision based on whether the individual would otherwise need to be admitted to a nursing or assisted living facility. The goal of these programs is to prolong aging in place for as long as possible.
  • Financial eligibility. Secondly, Medicaid looks to determine the recipients financial status for this assistance. The amount of income and assets that one may possess and qualify for Medicaid’s Home and Community-Based Services coverage varies greatly from state to state. Some income and assets that would be considered ‘countable’  for Medicaid-sponsored nursing home care, aren’t counted by the Medicaid waiver programs.

Can a family caregiver get paid by Medicaid?

Some states offer caregiver services  by a Medicaid-certified home health care agency only. This means that one needs to contact the agency and have them send a caseworker to attend to the needs of the Medicaid recipient.

If one prefers for a family member to administer caregiving, there is a Medicaid waiver program in some states referred to as the Cash and Counsel program, which one may be eligible for. This program pays for the care of seniors and others residing at home who would otherwise need nursing home care. The recipient can then use those funds to pay a family caregiver or another individual of their choice.

Medicaid_Ankota_Home_Care_blog

Conclusion:

There are many merits to aging in place and it is a popular trend among Baby Boomers, and on the other hand, there are also some benefits  that would be afforded by an assisted living facility or nursing home, like an improved social experience. Whatever option you choose, make sure to get educated on the ins and outs of Medicaid-sponsored care.

For home care best practices, Ankota offers a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click on the link above or the picture of the document below to download the paper.

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, home care marketing

2 Steps for Selling Your Home Care Agency's Care Transition Services to Hospitals

Posted by Ken Accardi on Mar 28, 2015 9:24:00 AM

 

We blog a lot about Care Transition Services as a differentiation for home care agencies and we spell it out for you in detail in our free white paper Why Care Transitions is the Next Big Thing for the Home Care Industry.  But for those of you who are new to the conversation, allow me to recap it for you:

  •   Failures in care transition (such as moving a patient from hospital to home) are prevalent.   Read More
  •   For Medicare patients, failed care transitions are costing $26B and CMS in fining hospitals for excessive readmissions. Read More
  •   There are evidence based protocols for reducing or avoiding readmissions. Read More
  •   These programs are working. Read More

HospitalAnkotaHomeCareblog

Nobody Doubts that Care Transitions are Good, But How Do We Sell it to Hospitals?

This has been the toughest question - How do I sell this service to hospitals?  Here's a two step plan:

Step 1: Create a Service for Safely Transporting a Patient Home From the Hospital and ensuring that the home is ready for their arrival

Put together an offering and a brochure that hospital discharge planners can share with patients and families who need safe transition home.  Don't "sell it" to the hospital, but instead let them know that it is available.  The service can be as simple as providing a ride, picking up a few groceries, making sure that there's no spoiled food in the refrigerator and getting the lights and heat working.  Here's a post about an agency who has successfully done this in Florida.  So, your first step is not "selling" anything to the hospital.  Instead, you're providing a solution to a problem that some of their patients and their families are likely to be experiencing.

Step 2: Once the first program is successful, market your care transition program for avoiding readmissions:

CareTransitionsPenaltyAnkotaHomeCareblogOnce your "step 1" offering has established credibility with the discharge planner, they'll be open to talk to you about a broader program.  Put together a program where your agency provides the aide services for avoiding readmission. This should include ensuring that the patient's meds are filled and they know how to take them, ensuring that a PCP visit is scheduled, working with the patient to document a personal health record, and reviewing the "red flags" associated with their condition.  Close to 70% of the hospitals in America received penalties, so they are likely motivated to work with you.

Bonus: These programs are very likely to result in Referrals to Your Agency

It is very likely that a Medicare patient requiring a care transition service also requires home health aide service on an ongoing basis.  Why not be the agency that gets that referral?

Ankota focuses on home care agencies who are looking to futureproof their businesses with capabilities like those listed above and agencies looking to position themselves to manage care transitions.  Let us know if we can help. 

As a start, you can download our white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry.  Just click the link to download.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

Ankota_Why Care Transitions is the Next Big Thing in Home Care_White_paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Aging in Place Technology, Home Care Technology, Care Transitions, home care marketing

Does Your Home Care Web Site Accept Referrals?

Posted by Ken Accardi on Mar 25, 2015 11:09:00 AM

We blog a lot about the importance of your home care web site and share best practices from our own experiences with Inbound Marketing.  

Hubspot Inbound Marketing_Ankota Home Care Best Practices Blog

A couple weeks ago we talked about Landing Pages, which are the pages on your website where site visitors can begin to interact with you and share their information.  Possibly the most important type of landing page for a home care web site is a patient/client referral page.  Here's a page from one of our customer's sites, a hospice in Oregon:

 

Care Partners Referral Ankota Homecare Best Practices

 

The page has the ability for a family member to submit a referral and even asks whether the referral needs to be responded to in the next 24 hours or urgently.  For those of you who are familiar with Ankota, you might recognize that the referral form itself is actually an Ankota page embedded into their customer-facing website.  This portion of the page is encrypted and sends the referral directly into the Ankota system as a prospect.  Given the potential urgency of a hospice referral, we have also added functionality to notify the on-call team when the referral arrives.

Most home care organizations answer the phone live during the day, but not at night.  When the caller hears the answering machine message, they might not leave a message, but what if instead your message said "for immediate access, visit our web site at www.<myhome care website>.com."

Just to show off, here's a look at their Spanish referral page:

Care Partners Spanish_Ankota Home Care Best Practices Blog

If you'd like to have home care software that gives your customers direct access through your commercial website, please request a demo

For home care best practices, we offer a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click on the link above or the picture of the document below to download the paper.

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, home care marketing

mHealth Spot Interview with Ankota Co-Founder Ken Accardi

Posted by Jed Hammel on Mar 20, 2015 11:51:14 AM

mHealthSpot recently conducted an interview with Ankota Co-Founder, Ken Accardi, about homecare tech and the future of mobile healthcare technology.

Ken_Accardi_Ankota_Homecare_Best Practices_Blog

mHealth Spot is an online resource that covers mobile health news and analysis.  You can go directly to the interview on their site here, or read below:

How would you pitch your company? What's your elevator pitch?

10% of the population is responsible for 75% of the health care spending in America. This is a well-known group of people who are elderly and have multiple chronic illnesses. Ankota's solutions enable care providers to focus on this population and to help them avoid hospitalizations. Our customers provide care in private homes and long term care facilities that improve patient quality of life and avoid hospitalizations.

What sets you apart from competitors?

Our competitors focus on long-established models of care delivery like elderly care or post-acute home healthcare. By contrast, Ankota enables our customers to evolve and support new business models including care transitions (avoiding readmission after a hospitalization) and chronic care management (a new reimbursable telephone-based care service for patients with chronic illnesses).

What's your business model?

Customers pay a monthly subscription fee for use of our systems.

Can you share some numbers? How many users do you have?

Ankota's software has been used to service over 500,000 patients across more than 1,000 care delivery organizations.

Where do you see the company going from here?

Everyone acknowledges the potential of chronic care management and care transitions to provide better care at lower cost to the broadest population (this is called the "Triple Aim"), but the reimbursement for these services isn't attractive enough for most care providers to get on board. Ankota is focused to make it very simple to provide this care and to empower the home care community to provide these services.

change_Ankota_Homecare_Best_Practices_Blog

Where do you see the mHealth industry going?

In the long term, we expect that the mobile phone will become the primary health diagnostic tool, like the Star Trek Bioscan. But in the shorter term, the people who consume the most care are not smartphone power users. For this reason, we focus our mobile applications on caregivers.

How long are we from seeing modern mHealth technologies going mainstream?

mHealth will go mainstream when the majority of the 75 and older community are comfortable downloading apps on their iPhone or Android home. This is still a ways off.

-----

Ankota focuses on home care agencies who are looking to futureproof their businesses with capabilities like those listed above and agencies looking to position themselves to manage care transitions.  Let us know if we can help. 

As a start, you can download our white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry.  Just click the link to download.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

Ankota_Why Care Transitions is the Next Big Thing in Home Care_White_paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Aging in Place Technology, Home Care Technology, Care Transitions

AARP Forecasts Significant Caregiver Shortage as Baby Boomers Age

Posted by Ken Accardi on Mar 18, 2015 10:12:00 AM

AARP, formerly the American Association of Retired Persons, does a good deal of research on topics of interest to elder Americans.  I came across an interesting research paper from the AARP Policy Institute entitled The Aging of the Baby Boom and the Growing Care Gap: A Look at Future Declines in the Availability of Family Caregivers.  You can read the full paper here

A Picture Paints 1,000 Words

If you don't have the time to read the paper in its entirety, here's the summary:

  • People are living much longer than in the past
  • Family sizes are getting smaller
  • Baby Boomers are retiring at a rate close to 10,000 people per day

Here's the message in graphical form:

Aging Population

Populationover80

Ratio of Available Caregivers

Caregiver Ratio

 

 

 

What Does This Mean for Home Care?

The takeaways for home care are as follows:

  1. Your market is growing, but
  2. Your available Caregiver Pool is shrinking, and so
  3. You'll need to think about new models:
  •  Route Optimization for Caregiver Travel
  • Client self-monitoring and "TeleCare" capability

What Are You Doing to Prepare Your Agency for the Future?

Ankota focuses on home care agencies who are looking to futureproof their businesses with capabilities like those listed above and agencies looking to position themselves to manage care transitions.  Let us know if we can help. 

As a start, you can download our white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry.  Just click the link to download.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

Ankota_Why Care Transitions is the Next Big Thing in Home Care_White_paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Care Transitions, home care marketing, home care caregivers

Do You Have Strong Landing Pages on Your Home Care Agency Web Site?

Posted by Ken Accardi on Mar 12, 2015 10:30:00 AM

Your home care web site is a critical marketing tool for your agency.  We've blogged about this a lot in the past, so as a refresher, here are a few prior articles that you may want to take a look at:

AnkotaHomeCareBestPracticesBlogLandingpages

AnkotaHomeCareBestPracticesBlogLandingpages

For today's post, we dive a bit deeper and focus on the "Landing Page," or pages in your blog.  Landing Pages are the place on your web site where potential customers give you their information in exchange for a valuable offer that you make to them.  In the most traditional sense, it could be your "Contact Us" page, but it could also be a bit more of an enticing offer like "Our 5 Step Guide to Choosing a Home Care Agency for Your Parent."

Landing Page Best Practices

If a prospective client or their family member comes to one of your landing pages, you've done something right!  You've interested them in your offer!  But you're not out of the woods yet!  You need them to fill out your form.  The percentage of visitors to your landing page who fill out a form is your "conversion rate."

The company Zerys (www.zerys.com) shared this infographic of 4 Landing Page Mistakes that Wreck Conversion Rates.  We're happy to share it here:

Zerys.com_LandingPageInfographic_AnkotaHomecareBestPracticesBlog

In addition to the tips from Zerys, other suggestions include removing the other navigation buttons from your landing page, and setting it up so that the information entered goes directly into your home care software as a lead (we provide this service at Ankota).

If you have best practices or lessons learned about home care websites, please share them in the comments below.

For other home care best practices, we offer a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies.  If you click on the link above or the picture of the document below you'll come to one of our landing pages.  We hope you'll convert!

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

 

 

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, home care marketing, landing pages Best Practices

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About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

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