Today's article is by Jason Chagnon from Providentia Marketing. Jason and Providentia's goals are to help to drive client referrals and attract caregivers to your agency. In today's blog, he offers an introduction on how to improve your SEO, your website performance, and ultimately, how to improve your marketing. Enjoy his post (below) and feel free to leave a comment!
Your home care website is responsive. Fast. Secure. And delivers an amazing user experience.
What else should you be doing to ensure it generates solid leads and attracts more qualified clients?
You need a plan – for content and backlinks, that is. In this final installment of our SEO in 2017 post series, we’ll explain why an ongoing content plan and a plan for obtaining relevant backlinks are critical to your home care website’s ongoing SEO.
Missed the first two posts in this series? Read them here:
Part 3: You Need a Plan
Well, two plans, actually, if you want to rank well with Google:
Do You Have an Ongoing Content Plan?
Back in 2011, Google made a core algorithm change to reward websites that were regularly providing fresh and relevant content. Not only is fresh content seen as a plus by search engines, it tells humans you’re alive and well.
Every home care agency should have a long-term content plan in mind based on specific goals. Do you need more clients or do you need more caregivers? If you need more clients, are you creating content that appeals to those in need of care? If you need more caregivers, are you writing information that is helpful to job seekers?
For ongoing SEO, content creation is key to your survival. Your content is an asset, and the best way to get people started down the sales funnel.
Do You Have a Plan to Obtain Backlinks from Niche-Relevant Websites?
Backlinks are, and will continue to be, a core part of Google’s algorithm. It’s the one thing that cannot be easily manipulated, but it’s perhaps the most powerful ranking signal.
Not all backlinks are created equal. Obtaining links from irrelevant nameless blogs may not do anything for your rankings. In fact, low-quality links may actually harm your ability to rank well. The real movement happens when you obtain quality backlinks from authoritative, niche-relevant websites. There are many ways to obtain high-quality backlinks legitimately, but manual outreach and custom content creation is still the most effective approach. Please note, this post isn’t meant to be a comprehensive approach for link building. It’s simply intended to highlight the importance of having a backlink outreach strategy within your ongoing SEO plan.
Final Thoughts for 2017
As Google becomes more sophisticated in its ranking criteria, so does the job of an SEO expert. Building a home care website for both search engines and humans can be a challenge if you don’t have the proper experience. At Providentia Marketing, we can guide you through the process of building a modern and engaging website that leads to conversions. Contact us today and let’s talk about your goals!
This article, originally titled, "SEO in 2017: Create a Plan for a Long-Term, High Performing Website (part 3 of 3)" first appeared in the Providentia Marketing blog.
One of Ankota's recent whitepapers, entitled "Blueprint for the Next Generation of Homecare at Home" is available for download. Please click the link or the picture below to download. If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:
Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.