Bostinno is a useful online resource that covers the startup and innovation industry in the Boston area. They also have sister sites that cover Chicago, Washington DC, and Austin TX. One of their recent articles, "When Content Marketing Doesn't Work," caught my eye. It offers some easy-to-implement ways for our home care audience on this blog to improve their online content campaign and perhaps increase their content marketing ROI.
I suggest you give the full article a look, it's a pretty quick read, but as a start I'll summarize the main points below. You also might find this previous Ankota blog post useful, Do You Have Strong Landing Pages on Your Home Care Agency Web Site?
4 Ways to Improve Your Online Content Marketing
Have a Strategy
Provide Quality Content Relevent to Your Customer
Investment in the Tools, Time, and People Needed for Your Campaing to Succeed
These days, most folks know they need to have a website, that SEO is important, and blogging is something that they should do. But with so much else to focus on to operate your business and to maintain a robust sales pipeline, content marketing can sometimes get lost in the shuffle. I would suggest that creating, implementing, and measuring your online content plan, though it does require some time, can often pay big dividends to your business with relatively little effort.
In other news, Ankota has partnered with a new company called Triple Aim Technologies, that helps home care and home health agencies achieve the Triple Aim. Click here to learn more about the Triple Aim and download a free whitepaper by clicking here: "How Homecare Can Win Under the New Care Model".
If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:
Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.