There are many buzz phrases these days, and new home care agency owners can have trouble keeping up with the lingo. But growth marketing is one worth knowing.
Here’s an easy way to understand the concept: Growth marketing attempts to maximize client acquisition ROI by efficiently engaging large audiences via multiple outreach channels. These often include search engine optimization (SEO), social media outreach, creative/educational content publication, blog posts and email marketing campaigns. All of these activities are then tracked through analytics to determine relative success and further hone marketing efficiency.
1. Monthly Newsletters
2. LinkedIn, Facebook and Social Media
3. Regular Blog Posts and Articles
4. Subject Matter Expert (SME) Interviews, Video Posts and Podcasts
5. SEO, Google Tools & Online Reviews
6. Charity & Community Collaboration
7. Targeted Advertising
Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.