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Home Care Heroes Blog

Q & A with Ankota CEO Will Hicklen about Private Duty

Ankota announced its entry into the Private Duty Home Care market last week, timing the announcement with its exhibit at the 5th Annual Private Duty Home Care Leadership Summit in Phoenix, AZ, January 24-26th.




Q: Why is Ankota entering the Private Duty market?

A: (Will) Private Duty has always been part of our plan. Our vision is to change the way that healthcare is planned, coordinated, and delivered outside of the hospital setting, and Private Duty is an important piece of that equation.

It's also a big market, and growing rapidly. The Bureau of Labor Statistics reports that 1.2 million people work in private duty care and more than 400,000 jobs are expected to be added by 2020, making it the fastest growing segment in home care. We see a huge opportunity to help Private Duty companies better plan and schedule their services and operate more profitably, especially in an era that demands greater accountability.


Q: Why is Private Duty growing so quickly?

A: (Will) There are several trends driving this, but one of the primary reasons is that Private Duty companies are uniquely positioned to provide what are called "non-medical" services to the elderly. The "Silver Tsunami" is coming, and the population that is aged 65+ is expected to triple over the next 20 years. People prefer to live at home as long as possible and avoid nursing facilities as long as they can. The demand for home health and support services will continue to increase, and Private Duty will play a major role.


Q: Why does Private Duty need another software company?

A: (Will) They DON'T need another software company! They need to be more productive with the resources they have and they need to grow their businesses profitably. Technology can enable a lot of that, but most software companies miss this opportunity. We're stepping in to solve it with technology that organizes health care into a "delivery model," to make it more efficient and reliable. We call it "Healthcare Delivery Management," or HDM for short.

NAHC Private Duty PDHCA

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