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Ankota: Home Care Next Generation Blog

Home Care Software Geek explains how to manage your Social Media

The Home Care Software Geek posts in this blog don't talk about Home Care Nursing Software, Private Duty Telephony, DME Delivery Software, Home Infusion Care Management or the other topics we focus on regularly at Ankota.  Instead, these posts are intended to keep our readers up to date with technology trends that might be useful to us, such as social media technologies, mobile devices, and what's happening from the big-boys like Microsoft and Google.

Today's post was inspired by one of our readers named Oxford whoDesign that Speaks works for a company called Design that Speaks (a provider of website, inbound marketing, and search engine optimization services in Tulsa).  Oxford suggested that out home health agency readers look at tools to help them manage their social media interactions.

We've posted in the past to explain Twitter and LinkedIn, and we also recently added a Facebook fan page for Ankota (if you use Facebook - type Ankota in the upper right search box where you would normally search for a friend - then you can go to the Ankota page and become a fan).  Anyway, with all of these social media outlets, your job in communicating your company message can become a big time consumer, so you need to find ways to keep them in synch, and the best way is to use a management tool (or tools)  that do it for you.

Here are some tools to consider (links are below):

  • Seesmic helps you to manage multiple Twitter accounts and Facebook® feeds, sorted by the categories you choose.
  • TweetDeck consolidates and sorts Twitter and Facebook feeds and also manages Facebook and MySpace® conversations.  Oxford said that you can put your company profile changes in one place and it will propogate them.
  • HootSuiteTM lets you manage multiple users and Twitter accounts, while also offering analytics and monitoring
  • CoTweetTM is designed for marketing professionals and is a high end tool that is free for now but will likely have a charge soon

 Seesmic    TweetdeckHootsuite     Cotweet

At Ankota, we have things set up so that our news and blog posts go automatically to twitter and facebook.  In the case of twitter our website's content management system (CMS) does it.  Whereas for Facebook, we pull in what's called an RSS feed.  For LinkedIn, we post manually and answer questions on LinkedIn answers.  So far we haven't used any of the four tools listed above, but have received endorsements of both Tweetdeck and HootSuite.

If you find all of this technical jargon confusing, let me share some good news and great advice.  The good news is that there are many other people trying to figure it out too, and the great advice is that when you want to set it up, just google it.  For example, the other day I googled "Facebook Fan Page RSS feed" and instantly found a site telling me how to do it (look here).

Stay tuned for more updates on social media.  I recently read that more seniors are joining and using Facebook than teens, so this becomes an important medium for Home Care companies to market themselves.

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