There's really only one reason to write a blog, which is to share useful information (generally referred to by web people as content) with people interested in your agency. Having said this, there are plenty of other good reasons to blog, including the following:
- It let's you share "who you are" as opposed to "what you sell". For example, although you sell Private Duty care services, you may have a passion and expertise for preventing falls, understanding Alzheimers disease, or empowering eldery Americans to lead rich and full lives (or maybe all of the above). The blog lets you share this expertise and passion.
- When you blog on your own website, the search engines recognize that your site is alive and this helps how they rate you
- Each blog entry allows you to include more "keywords" (the terms that people might use to find an agency like yours)
- It gets you "into the conversation" and increases your visibility (more people can find you)
This post was inspired by the fact that Ankota was mentioned in another blog yesterday, from Fast Company magazine. This particular article talks about the importance of differentiating your business, and uses Ankota as an example. This is a lesson that applies to all of us in home care. You can click the banner below to see the article.
Ankota provides software to improve the delivery of care outside the hospital. Today Ankota services home health, private duty care, DME Delivery and Home Infusion organizations, and is interested in helping to efficiently manage other forms of care. To learn more, please visit www.ankota.com or contact Ankota.