Not Sure About Home Care Social Media? Dip your toe in and test the waters. It’s natural to be a bit leery of modern advertising methods. The target audience is faceless, nameless and often more random than if an ad for services were placed in your local newspaper or a newsletter for the elderly. But this is exactly why it works so well: a short blog post can reach not just your expected target audience, but a wide range of people who might not have considered home care otherwise. A line or two on Twitter might catch the eye of a daughter who just tweeted her confusion over how to care for her ailing father. A webpage can include profiles of your caregivers, putting a personal touch on your offering, allowing a potential client to interact with such employees and alleviating their own wariness of hiring virtual strangers. A page on Facebook might provide clients a place to “meet” each other and not feel quite so alone, or for you to post photos of clients celebrating birthdays or family gatherings.
No more than ten years ago, family members had to comb the Yellow Pages and call every Home Care service provider listed. Often, providers whose names were at the middle or bottom of the list were not even given a chance, because the caller found what they were looking for in first third of the alphabet, or they got bored after a half dozen and picked from that partial list. Today, using Social Media, providers have the ability to get potential clients’ attention despite where they fall in the alphabet.
Not sure about Home Care Social Media? Dip your toe in and write a blog post about anything from who you are to current elderly care concerns. Become more than just a name to your clients and their families: have a voice in this technological stream of consciousness and stand out to those searching for someone just like you. Set up a twitter account and tweet about a client reaching a significant birthday or achieving a health goal.
Still not sure about Home Care Social Media? Dip your toe in a Search Engine like Google and enter “home care” and one of the towns where you provide service. Where does your name come up? If other sites come up ahead of yours, use it as research: look at their websites for best practices. Follow their blog links and go to their Facebook pages. See what they’ve been tweeting about. If your name doesn’t come up at all, look at all those whose do….Don’t be the last name in the “Yellow Pages!”
Ankota provides software to improve the delivery of care outside the hospital. Today Ankota services home health, private duty care, DME Delivery, RT, Physical Therapy and Home Infusion organizations, and is interested in helping to efficiently manage other forms of care. To learn more, please visit www.ankota.com or contact Ankota