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Home Care Heroes Blog

Redefining Private Duty Home Care for the New Economy

Starting Ankota has been a great adventure and we're now at an exciting time in the company where we're bringing on new customers frequently, while still sticking to our goal of learning from each customer, improving our products as a result and delighting customers in the process.  One thing that greatly helped us to grow was to learn from excellent mentors along the way, and we've tried to share what we've learned on this blog.  Today's post is inspired by a few of those mentors, Ginny Kenyon, from Kenyon Home Care Consulting, and Pat Drea, from Visiting Angels.  Ginny has been doing an excellent series on starting a home care business that you can read here.  We've done two prior posts based on things we learned from Pat including this one about maximizing the value of your Private Duty Home Care Software.

Kenyon Home Care Consulting     Visiting Angels

Today's post is inspired by a post by Pat on Ginny's blog entitled New Rules for the New Private Duty Home Care Economy.  As always, our goal here is to give you an introduction to the great content and if we whet your appetitie, we encourage you to check out the full post.  Here are some of the key points:

  • You need to "Make “disciplined reinvention” your mantra" so that you are always adjusting to new searching and buying habits.
  • "Become experts at lead conversion".  A lot of your early efforts in the business are likely about "building a funnel" and then you're winning your share of the deals.  Now is time to focus on conversion and increasing your share.
  • Next advice "Establish marketing and networking as core functions of your office operations".  Ankota has recently integrated Customer Relationship Management functionality into our software so that you can better organize and track your referral sources and prospects.  Please contact us to learn more.
  • "Refine your private duty home care operations for maximum efficiency".  This is a topic where we've blogged about Pat's best practices in the past.

Once again, we encourage you to read the complete post here.

We try not to advertise in our blog, but there are so many of the best practices above that Ankota can help you with and we'd love to do so.  Click below to set up a meeting or a demo.

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Ankota provides software to improve the delivery of care outside the hospital.  Today Ankota services home health, private duty care, DME Delivery, RT, Physical Therapy and Home Infusion organizations, and is interested in helping to efficiently manage other forms of care.  To learn more, please visit www.ankota.com or contact Ankota



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