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Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit or contact Ankota.

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6 Lessons for Home Health Care from Fifty Shades of Gray?!?


Maybe you don't want to give a copy of Fifty Shades of Gray to your elderly home care patients, but you might just learn some valuable things from the block-buster novel. If you are a physical therapist, you might not want to read from it while your client rehabs with you from a fall. And, if you are an infusion nurse, as tempting as it might be, your oncology patient might not be the best one to share the book with (or maybe she is!!). Either way, here's an interesting twist on the book: 6 business lessons you can apply to any post acute care operation. 

Have you heard that it's a little dirty? You HAVE heard about Fifty Shades of Gray -- right?!?

Fifty Shades of Gray cover

Fifty Shades of Gray quote

In the American Express Open Forum, Rieva Lesonsky writes, "If not, either you’re a guy who has no woman in his life, you’re living in a cave or you’re a guy living alone in a cave. Women everywhere are buzzing about this bestselling erotic novel, which tells the story of a wealthy entrepreneur’s affair with an innocent college student. First-time author E.L. James has been mobbed at book signings, interviewed on TV and given a seven-figure contract with Vintage Books. Ellen DeGeneres read snippets from the novel aloud on her talk show, Barbara Walters discussed it on The View and Time magazine named James one of its 100 Most Influential People of 2012."

American Express Open Forum Logo

Lesonsky explains that, as she read Fifty Shades, she kept drawing lessons from the book that applied to business. Despite my healthy skepticism that anyone can read this book and think about how it might apply to their business, I am a guy, I do have a "cave" of sorts in my basement, and I will defer to someone who has actually read the book. So, I share these with Ankota's readers here along with my disclaimer that says "I don't know much more about this book...though I don't live alone in a cave."

So, what do you think? What can home health care and other providers of post acute care learn from Fifty Shades of Gray? There must be something smart you can say about Physical Therapy or Infusion, at least. 

I think it's time for me to go back into my cave. 

The Six Lessons can be read in its entirety here


Six Lessons from Fifty Shades of Gray



Pretty racy stuff Will!
Posted @ Thursday, May 03, 2012 12:58 PM by Ken Accardi
I would distance myself from discussing 50 Shades of Gray in any business setting - I mean that as a "hard limit" (...and that will be my only reference to the book...) But in all seriousness - it is clearly a boundary issue. In my opinion, the author of the article, Lesonsky, "drew lessons from the book that applied to business" because she opportunistically wanted to drive people to her twitter, her website, etc...she wanted to increase her analytics...just like you are doing and testing here...The most interesting thing that I took away from the 50 Shades Books (from a business perspective) is how many consumers the book drove to buy digital for the first time (in order to be discreet while reading...) vs. traditional hard copy...I am interested to see if those consumers that bought digital for the first time will continue to buy digital moving forward...those are the business stats that I will be looking forward to seeing. Oh, and for the record, I did buy another book after the 50 Shades series...."Search Inside Yourself" - The Unexpected Path to Achieving Success, Happiness (and World Peace) by Chade-Meng Tan ( one of Google's earliest engineers) Now that is a book that I would be interested to discuss in a business setting!
Posted @ Thursday, May 03, 2012 3:19 PM by KOL
Well, despite the meager plot, I guess it's still clear that sex sells.  
On another note, I honestly didn't finish the book, but one paragraph stood out to me from an interview with corporate mogul, Christian Grey, early in the book. This is his response to the question, "You're very young to have amassed such an empire. To what do you owe your success?" 
"Business is all about people, Miss Steele, and I'm very good at judging people. I know how they tick, what makes them flourish, what doesn't, what inspires them, and how to incentivize them. I employ an exceptional team, and reward them well. My belief is to achieve success in any scheme one has to make oneself master of that scheme, know it inside and out, know every detail. I work hard, very hard to do that. I make decisions based on logic and facts. I have good natural gut instinct that can spot and nurture a good solid idea and good people. The bottom line is it's always down to good people."  
So true.
Posted @ Thursday, May 03, 2012 4:40 PM by elizabeth
not sure how this book pertains to health care.... but i may be more interested in health care if it involved Christian Grey in any way!
Posted @ Thursday, May 03, 2012 8:33 PM by jill
I have to say, if someone is going to use a pop culture book to make a point about business, I'd shy away from a book so racy and maybe go with something along the lines of the tamer Twilight. The same six lessons hold true with just about any pop culture book these days, sans the S&M.
Posted @ Friday, May 04, 2012 10:05 AM by Jill
I read the books and enjoyed them. The author managed to marry a taboo subject with mainstream values. She has been unapologetic in the marketing of the book and I think her success is due in part to the fact that it is policially incorrect and brutally honest. Her poor writing aside, she has tapped a market.
Posted @ Friday, May 04, 2012 10:59 AM by lauren
Listen guys. I do appreciate your point of view. Thanks for sharing this. With this I would like to ask about Best Retirement Communities . I have a sister. She is retired and in poor health. My relative suggested me Garden Spot Village & He said that it is one of very good place for retirees and they also provide health care services. Can anyone give feedback about them? I will appreciate.  
Posted @ Tuesday, May 08, 2012 10:41 AM by JAMES HEWICK
I think people have to read your blog as you provide all the information related to home care services. Some firms which provides elderly care are doing great job. As these firms provide all types of facilities for the elder people.
Posted @ Thursday, July 05, 2012 2:10 AM by Elderly Care
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