This article isn't like our usual blog posts that cover specific topics surrounding home care, medicaid, and private duty agency Best Practices. This article offers some suggestions for effective marketing since marketing is an important part of growing any agency.
I recently read a blog article entitled, “Make Your List and Check It Twice! 10 Holiday Home Care Marketing and Sales Strategies" from Corecubed.com that presents some marketing ideas that I feel would be helpful to our readers here.
As I mention here often, the more marketing we can do for our business, the better. The key, as always, is to keep your approach current, fresh, and in alignment with your brand as well as your available time and other resources.
Take a look at the entire article here, in order to get the full picture and the details of each of the suggestions. My goal here is to pique your interest as a start and encourage you to explore the article further. As a start, here's a bit of the ideas that the article covers:
Prep your Inquiry Team
Connect with Referral Sources
Share Your Efforts with Local Media
Start a PPC (pay-per-click) Campaign.
Add Fresh Content to Your Online Platforms
Reassess Staffing Availability
Consider a Postcards or Email Campaign
As I mentioned previously, this list is intended to help you get the ball rolling. That said, please take a look at the full article and share your thoughts!
What have you found to be the most effective marketing strategies for your business? Which ideas didn't get results? Are there any marketing ideas you have questions about or are wondering if others have tried? Are there any questions you have for other folks, or feedback to offer other readers?
If you'd like to learn more about managing a Home Care business, please download Ankota's free e-Book by clicking the link below:
provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.
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