3 Marketing Lessons Learned from Getting Lost Driving in Vermont

This article isn't like our usual blog posts that cover specific topics surrounding home care, medicaid, and private duty agency Best Practices.  This article focuses on aspects of marketing in genera[...]

3 Simple Suggestions for Your Home Care Agency's Marketing

Around this same time two years ago, we published a post entitled, "6 Ways to Increase Referrals for Your Home Care Agency."  I suggest you give the full article a read for a more in-depth look, but a[...]

The Essential Checklist for a Healthy Homecare Agency Start Up

One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our so[...]

Home Care Agencies with a Marketing Rep Earn $700K More Per Year

There's a company called Home Care Pulse that performs an annual benchmark study of non-medical home care agencies.  Some of those results were attended in a webinar that I attended with Steve "the Hu[...]

What You Need to Know For A Successful Homecare Agency Start-Up

One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our so[...]

A Valuable Reference for Home Care to Understand Activities of Daily Living (ADLs)

Home Care, Assisted Living, and other forms of care for the elderly provide their clients help with Activities of Daily Living (ADLs).  Like all industries, elder care has some of its own lingo, and A[...]

How to Start a Home Health Agency in Today’s Competitive Marketplace

One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our so[...]

The Compelling Need for Private Duty Care After Hospital Discharge

Today's article is a guest post by noted Home Care Attorney Elizabeth Hogue, esq, and is republiished with permission here on the Ankota blog.  As our readers know, our vision at Ankota is to transfor[...]

4 Easy Ways to Make Homes Safe and Convenient for the Elderly

Our guest blogger today is Jane Blanchard, a blogger, home design geek, and graphic designer from Savannah, GA. Making modifications to better accommodate an elderly individual can help keep them acci[...]

The 1 Thing You Need to Do to Increase Home Care Leads and Referrals

 I attended a free Webinar on the subject of Private Duty Home Care Marketing featuring Steve "the Hurricane," from Hurricane Marketing Enterprises, as the guest speaker.  I hadn't encountered Steve p[...]

2 Steps for Selling Your Home Care Agency's Care Transition Services to Hospitals

AARP Forecasts Significant Caregiver Shortage as Baby Boomers Age

AARP, formerly the American Association of Retired Persons, does a good deal of research on topics of interest to elder Americans.  I came across an interesting research paper from the AARP Policy Ins[...]