In general, I've found that given the time constraints and long work hours those in the home care industry have, marketing can sometimes get lost in the shuffle...but as I mention a lot in these posts, a strong marketing plan is a vital part of any successful business. 

 

As I was writing the above, I realized that we all understand it, but finding the time and resources to do the marketing we'd like to do can sometimes be too time consuming to research and implement.  So with that in mind, I thought I'd share some simple tips that you can implement quickly and a few useful resources for you to avail yourself of when it comes to improving the marketing power of your web pages or blog.

 

 

 

 

Marketing Guru, Neil Patel, explains it this way in one of his articles: 

Bottomline:  Whatever you can do to make it easier for the bots to understand, categorize, and rank your content, the better it is for you and the more likely your audience will find your content.

 

In order to do this, there are a few easy steps you can take to optimize your page:

 

Have a Picture with Alt Text Labeled

When you put a photo on a web page, there is a label (text you can type in) for the photo, called Alt Text, in most web page interfaces.  This label should clearly describe what the picture shows and hopefully demonstrate relevancy to the page's topic.

Match Your URL, Title, and H1 Header

As above, by making sure that these three elements are in alignment, it not only strengthens your point to a human reader, but it allows bots to better "understand" what your page is about and who best to present it to when folks search or surf on the web.

Consider Your Keywords

 The days of "keyword stuffing," or putting trending keywords within the content of your page in order to trick the bots into ranking you higher are over.  What you do want to do is to research what keywords are relevant to your business, write original and thoughtful content surrounding these keywords or topics, and add to the trending conversation.

And again, this approach will also make your content more interesting and clear to human readers, but it will allow the search engines to get a clear idea of what your content is relevant to and will likely rank your content higher than if you wrote a blog on a less trending topics. 

What are your thoughts on SEO marketing a home care agency or similar?  What SEO Best Practices have worked well for you?  Which one's haven't?  Please feel free to post your thoughts in the comments below.