1. Create or Grow Your Email List
Obviously, creating an email list can help you reach out to customers and leads alike via e-newsletters, standard email updates, and special offers but it can also help you grow your social media presence and connections.
We'll go into what to do with your email list in another blog post, but just as a start, you can create a spreadsheet or similar list of the folks in your address book who are customers and leads. Once you gather your email list together, you can go through the list to see if there are any opportunities there you may have missed or folks on the list aren't clients or prospects.
Again, this is just a start, but as they say, you need to start somewhere!
2. Partner or Volunteer at a Community or Industry Event
Networking isn't just about meeting people, it's about getting to know people on a personal-though-professional level. That is, the goal is still creating business opportunities, but in a world with so many similar options, often a business differentiator is simply interacting with folks on a human level.
Offering even a few hours of your time to a help out at a community or industry event is a great way to get to know people of similar interests in an (often) low-pressure environment. Through this style of interaction, new leads, opportunities, allies, partnerships, and business ideas can emerge.
3. Attend a Meetup or Event
Similar to the above, attending a meetup can be a low-pressure and effective way to build your network, market your business, and find prospects. Ideally, you can check sites such as Meetup.com or your local business association for events specific to your industry, but even going to a meetup or event with a generalized business or networking focus can be an effective approach.
4.) Hand Out One Business Card per Day
Depending on your personality, this may seem to be a task ranging from easy to a difficult for you. Even if you tend to be outgoing and are comfortable meeting new people and promoting your business, meeting 1 person per day can be a hard task to accomplish.
Given most folk's bust schedule, meeting new people can be difficult. So, here are a few suggestions to make it easier for you: First, instead if handing out 1 business card per day, let's call it "try your best to hand out 1 business card per day," Often just having that as a mindset can make things easier for you and provide other opportunities you didn't expect.
Also, if you do go to an event or two, you will likely be in a setting where you can hand out cards to number of people in order to keep your average up.
Lastly, you can hand out your card to friends, family, colleagues, employees, vendors, and so on. Just explain why you're offering it to them (in case they come across someone in their travels that needs your services), and it's likely they'll be interested in helping...in fact, don't be surprised if they ask the same of you and hand you there card!
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