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4 Tips for Growing Your Home Care Agency from Home Care Pulse

Regular readers of the Ankota blog likely know that we often share the resources and content provided by Home Care Pulse. Their offerings are always pertinent and are filled with useful suggestions and insightful data on a wide range of home care-related topics.

An article they just posted, "4 Key Takeaways From the 2020 Home Care Growth Summit" provides interesting insights on the home care industry that I feel can benefit our readers.

The Ankota blog often covers marketing, sales, and business growth topics, but it's always good to get different perspectives and suggestions from as many learned sources as possible.

As usual, please take a look at the full article here for the full findings, but to get you started, here are the broad strokes that the article covers:

Medicare Advantage

"What Gets Measured, Gets Managed.”

The Importance of Long-term Care Insurance

Focus on Converting Leads

Somewhat out of context, this passage from the article particularly stood out for me:

A critical part of closing with more leads is simply to track every inquiry. After all, what gets measured gets managed. Any discussion on closing with more leads included instructions to track sales KPIs more closely and establish a process that ensures no one slips through the cracks by lack of documentation.

Take a look at the link and let us know your thoughts. Also, if you have suggestions for other online resources, topics, or areas of interest to be covered in our blog, please reach out and let us know!

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Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

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