Today's guest post is from Hannah Whittenly. Hannah is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake. Her article today is about how to pr[...]
One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting. Ginny helps open home care agencies and has given Ankota great inputs on our sof[...]
Living in Boston, a big part of our tech community is impacted by MIT, and I often meet MIT students and post-grads who are innovating with tech for healthcare. These genius engineers and scientists o[...]
Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things [...]
Whenever people ask me how politics will affect the home care industry, I encourage them to look at the population trend for elderly Americans. This graph from AARP that we've shared many times shows [...]
If you're reading this blog article, chances are that you're not isolated. You likely work in the home care services industry (or perhaps you're exploring the industry) and you have people in your lif[...]
Here at Ankota, now and again we read a book that we think is important for our readers and that we'd like to share. For this blog, our recommended book is Being Mortal: Medicine and What Matters in t[...]
Today's article is by Jason Chagnon from Providentia Marketing. Jason and Providentia's goals are to help to drive client referrals and attract caregivers to your agency. In today's blog, he offers ar[...]
It was announced in the past few weeks that one of the tech-enabled home care start-ups, HomeHero, closed its doors. For a quick background, Silicon Valley has become interested in Home Care recently [...]
There is a growing body of evidence that non-medical caregivers can play a key role in helping their clients avoid preventable hospitalizations. A pioneer in this regard is Dr. Eric Coleman whose webs[...]
Today's article is by Jason Chagnon from Providentia Marketing. Jason and Providentia's goals are to help to drive client referrals and attract caregivers to your agency. In today's blog, he writes ab[...]
In her article, Move the Funnel to a Loop: 3 Ways that Marketing’s Role in Healthcare Must Change and Why Erinne Kovi Dyer offers 3 suggestions for how to build and maintain your sales funnel in Healt[...]
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