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Ankota: Ushering in the Next Generation of Homecare Blog

Study Shows that Non-Medical Home Care Reduces Healthcare Costs

Posted by Ken Accardi on Jul 27, 2011 12:54:00 PM

Laura Sands, a professor in the Nursing School of Purdue University, published some very interesting (although to me not surprising) information about the benefits of non-medical home care on health care costs for the elderly.  In a nutshell, her study shows that elderly people who have access to the assistance of a home health aide for a couple of hours a day experience lower health care costs than those who don't have such care.  Her study continues to explain that the US government spends $132 billion per year on long term care and that the vast majority of this is for nursing home care.  Laura's article contends that part time non-medical home care can cost 1/3rd of the $30,000 per year that is typically paid for nursing home care.

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Topics: Home Care Entrepreneurship, Home Care Industry, Elderly Care, Care Coordination

Grow your Home Care Business with Concierge Services

Posted by Ken Accardi on Jul 25, 2011 10:40:00 AM

One of my favorite home care expert consultants is Ginny Kenyon from Kenyon Home Care Consulting.  Ginny helps to launch around 20 agencies each year and also helps exisiting agencies to grow.  Today's post comes from Ginny who offers the suggestion to take the "concierge" concept from high-end hotels and bring it into your home care business.

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Topics: Home Care Entrepreneurship, Starting a Home Care Business, Elderly Care, Private Duty Agency Software, Home Health Aide Software

Eliminate work that wastes time - A home health therapy case study

Posted by Ken Accardi on Jul 18, 2011 9:09:00 AM

Last week at the NAHC Financial Managers Conference, Ankota's CEO Will Hicklen spoke about productivity in home care businesses.  The key point that resonated the most with home care leaders was the idea to ELIMINATE work that wastes time.  We often ask ourselves how we can improve our work processes and procedures, which is great, but we should always remember to ask whether we can eliminate steps. 

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Topics: Elderly Care, Home Care Best Practices, Home Therapy, Home Health Therapy Software

12 Great Movie Quotes for Home Care Entrepreneurs

Posted by Ken Accardi on Jul 12, 2011 10:06:00 AM

The mark of a great movie is not only about how many tickets it sold, but also how memorable and "quotable" are the lines.  Inspired by the new movie "Horrible Bosses", Forbes magazine came out with a piece called "35 Best Business Quotes from the Silver Screen" which you can access in its entirety here.  We're pretty busy in home care so instead of 35, I bring you the 12 that I think are most relevant for home care entrepreneurs.  Here goes:

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Topics: Home Care Entrepreneurship

Not Sure About Home Care Social Media? Dip your toe...

Posted by Ken Accardi on Jul 8, 2011 12:08:00 PM

Not Sure About Home Care Social Media?  Dip your toe in and test the waters.  It’s natural to be a bit leery of modern advertising methods.  The target audience is faceless, nameless and often more random than if an ad for services were placed in your local newspaper or a newsletter for the elderly.  But this is exactly why it works so well: a short blog post can reach not just your expected target audience, but a wide range of people who might not have considered home care otherwise. A line or two on Twitter might catch the eye of a daughter who just tweeted her confusion over how to care for her ailing father.  A webpage can include profiles of your caregivers, putting a personal touch on your offering, allowing a potential client to interact with such employees and alleviating their own wariness of hiring virtual strangers. A page on Facebook might provide clients a place to “meet” each other and not feel quite so alone, or for you to post photos of clients celebrating birthdays or family gatherings.

No more than ten years ago, family members had to comb the Yellow Pages and call every Home Care service provider listed. Often, providers whose names were at the middle or bottom of the list were not even given a chance, because the caller found what they were looking for in first third of the alphabet, or they got bored after a half dozen and picked from that partial list. Today, using Social Media, providers have the ability to get potential clients’ attention despite where they fall in the alphabet. 

Not sure about Home Care Social Media? Dip your toe in and write a blog post about anything from who you are to current elderly care concerns. Become more than just a name to your clients and their families: have a voice in this technological stream of consciousness and stand out to those searching for someone just like you. Set up a twitter account and tweet about a client reaching a significant birthday or achieving a health goal.

Still not sure about Home Care Social Media? Dip your toe in a Search Engine like Google and enter “home care” and one of the towns where you provide service.  Where does your name come up?  If other sites come up ahead of yours, use it as research: look at their websites for best practices.  Follow their blog links and go to their Facebook pages. See what they’ve been tweeting about.  If your name doesn’t come up at all, look at all those whose do….Don’t be the last name in the “Yellow Pages!”

Ankota provides software to improve the delivery of care outside the hospital.  Today Ankota services home health, private duty care, DME Delivery, RT, Physical Therapy and Home Infusion organizations, and is interested in helping to efficiently manage other forms of care.  To learn more, please visit www.ankota.com or contact Ankota 

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Topics: Elderly Care, Home Care Best Practices

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About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

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