Home Care Heroes Blog

Why Scammers Are Coming for Your Clients - and What You Can Do
TL;DR
Scams targeting older adults have become a full-blown industry - organized, data-driven, and increasingly powered by AI. The FTC estimates Americans lost between $31 billion and $195 billion to...
What Agencies Get Wrong About Recruiting (and How to Fix It)
TL;DR
The home care "caregiver shortage" isn't always a shortage of people - it's a failure of logistics and geography. Agencies that filter for zip code, availability, and speed-to-interview before...
How Home Care Agencies Can Add Paid Care Management
TL;DR
Most home care agencies only enter the picture when a family is already in crisis and ready for 20-plus hours of care per week. That leaves months or years of earlier engagement on the table -...
Medicare GUIDE: The Private Pay Strategy You're Overlooking
TL;DR
Most private duty home care agencies look at the Medicare GUIDE program's reimbursement and walk away. That's the wrong math. The agencies approaching $1 million in GUIDE-related revenue aren't...
Illinois EVV Update: What Home Care Agencies Need to Know About the HHAeXchange Expansion
TL;DR
Illinois is expanding its Electronic Visit Verification requirements to cover the Community Care Program and the Home Services Program - two of the largest sources of home care volume in the...
Unlocking a New Referral Source: How the Medicare GUIDE Program is Reimbursing Home Care for the First Time
TL;DR: The Medicare GUIDE program is reimbursing non-medical home care for the first time ever — and your agency doesn't need to be Medicare-certified to participate. By partnering with an enrolled...
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