Home Care Heroes Blog

4 Ways to Improve Your Home Care Website's ROI

business graph - Ankota Home Care SoftwareCorecubed wrote an interesting article called, "How to Rev Up Visibility of Your Home Care Website" that I'd like to share with our readers. Corecubed is an aging care marketing organization and their blog offers a number of useful and interesting articles covering a wide range of marketing topics in the aging care space.
As we all know, prospective customers in most industries are using the internet more and more to find the products and services they're looking for (though I do feel that marketing efforts in "the real world" are still important and effective), so having a website that folks can find that also converts prospects into leads and then into clients is incredibly important.  
Please read the entire article by clicking this link here. To give you a bit of primer on the article and the information it offers, though, I thought I'd share a short "pull-quote" and the broad strokes that the article covers:
When search engines detect high quality content that is relevant to your target audience, the reward is increased exposure for your website in search results when someone enters a related search term.

You might be asking yourself, “Can search engines really recognize high-quality content?” The answer is YES...
Please take a look at the full article to learn the "how", "why", and so on.  Per usual with our posts here, I've listed the broad stroke topics that the article covers in detail.  Here they are:

Put Yourself in Your Customer's Shoes  

Stay up to Date on Industry Trends

Make Your Website a Top Priority

Never Compromise on Quality

Marketing, or more specifically, finding a solid amount of leads to feed your sales funnel, is one of the most difficult tasks of any business. Making the task even more difficult these days is the fact that marketing Best Practices, and audiences attention spans are changing faster than ever. But marketing, or generating a stream of qualified leads to drive sales, are essential to keeping a business thriving. 
So with all that in mind, what has worked for you?  Recently?  In the past?  What are you trying, or considering trying, in the future?  What questions do you have about marketing your business and what are your thoughts on the Home Care Pulse article?  Please share below!
On another note, we have a free e-book called "Home Care of 101" that you might be interested in. Just click the button below to download your copy.
"Home Care 101" - Free eBook

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.


Your Comments :