We recently published a piece called The 7 Habits of Highly Successfull Home Care Agencies that shared our top observations of consistent practices that we see in agencies that are thriving. My mentor and good friend Ginny Kenyon, from Kenyon Home Care Consulting (www.kenyonhcc.com), went in the opposite direction with her most recent post, entitled, Sink or Swim: 5 Reasons a Home Health Startup Signals SOS. It's a great article that I highly recommend that you read. Ginny doesn't market her services too aggresively because she wants to focus on educating you with her blog. However, if you are noticing these warning signs in your agency, then I highly recommend that you contact Ginny.
5 Warning Signs of Home Health Agency Start-up Failure
Here are the 5 warning signs:
- No Business Plan or Budget
- No Operations Plan or Procedure Manual
- Sales and Marketing Efforts Don't Exist - Or They Don't Work
- No Clients or Patients after 3 Months
- Nothing Sets You Apart from the Competition
What to do next?
Here's the plan:
- Read Ginny's article (click here to open in a new window)
- Figure out which point or points (above) are giving you trouble
- Educate yourself on these subjects and what others are doing. Here are some links to get you started:
- What Makes Your Home Care Agency Special?
- The Secret to Making Your Website a Great Marketing Tool
- Sell Home Health to Physicians in Order to Grow
- Entrepreneurs Starting a Non-Medical Home Care business
- Although more focused on Home Care than Home Health, consider reading The Seven Habits of Highly Successful Home Care Agencies
- Contact Ginny Kenyon for more help!
Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.
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