Today's article is by Jason Chagnon from Providentia Marketing. Jason and Providentia's goals are to help to drive client referrals and attract caregivers to your agency. He writes on how to utilize regular blog content to build your business. Enjoy his post (below).
As your home care business grows, your to-do list likely includes networking, advertising, recruiting and generating leads and referrals. All of these tasks warrant your time and your best efforts. But if you really want to maximize the results of your work, you must have a blog. Now you might be thinking “Really? Do I need a blog?” The answer is NO. You don’t NEED a website either. In fact, you don’t really need a sales staff or home care software for that matter. You get the point. If you really want to be successful and grow to your full potential, a blog is a must have!
Why Should Your Company Blog?
The list of benefits of blogging is a long one, but most benefits fall into two categories: branding and lead generation. As you blog, you’re providing valuable information to your current and potential clients. Essentially you’re adding value to your services by giving readers information free of charge, as well as giving clients a piece of who you are as a company and what you stand for. Your blog also establishes your business as an authority and expert in the home care industry. This in turn elevates your credibility and bolsters your reputation, both of which are encouraging to potential clients shopping for home care services.
Blog posts are also a great opportunity for self-promotion. Each blog post will have a subject that ties in with your services in one way or another. For example, if you write about the various responsibilities of home care workers, you could mention that your home care employees receive ongoing training and are well equipped to provide the services you discussed.
If that’s not enough to convince you, maybe some statistics will. According to Hubspot, companies who blog receive 97% more links to their website (meaning more potential clients). Plus, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI (more profits). Aabaco Small Business says that small businesses that blog get 126% more lead growth than small businesses that do not.
What Should You Write / Blog About?
Now that you’ve decided to seriously consider blogging, what topics should you cover? The possibilities are endless, but it is always a good idea to discuss industry news, innovations or any legislation that impacts home care. You can also use your blog as a platform to announce company news, events, new services or new employees. Your readers are likely reading your blog because they either use your services, or could potentially do so, so they will appreciate being kept in the loop about what is going on in your home care business. Finally, any tips and advice you can offer readers is valuable to them.
Example Ideas for Tips and Advice:
How to decide if a family member needs home care
How to discuss home care with a loved one
How to determine which home care service is right for your mother
How Can You Promote Your Blog?
Once your blog is up and running, you need to tell people it exists so that they can check it out! Your blog should have a link on your website (preferably in a main menu or header) so that readers can easily access it. Your next step is to announce your blog on all of the social media accounts that you created after reading our last post! This allows your followers to read the news firsthand—don’t forget to provide a link that goes directly to your blog. Don’t be afraid to post this every few days, as a reminder to read your posts. You can also pay social media sites to promote your post that announces your blog. This ensures that more people will see the post. Of course, don’t forget that word of mouth has a lot of value, so let all of your employees, clients and referral sources know. Tell anyone and everyone that your company now has a blog.
7 Ways Blogging Helps Your Home Care Agency
- Blogging increases traffic to your home care website.
- Blogging improves your rankings on search sites like Google, Bing and Yahoo.
- Blogging helps with social media marketing by providing more content to share.
- Blogging demonstrates your expertise in home care services.
- Blogging helps your sales team by giving them more to share and talk about.
- Blogging informs your caregivers by keeping them updated.
- Blogging educates your clients by giving them tips and advice.
If you are not sure where to begin, give us a call at Providentia Marketing. We can help your home care company start a blog and can even provide content to keep it relevant and current. Even if you want to do it yourself, we would be happy to talk to you and point you in the right direction.
This article, USING A BLOG TO GROW YOUR HOME CARE BUSINESS, first appeared in the Providentia Marketing blog.
One of Ankota's recent whitepapers, entitled "Seven Habits of Highly Effective Private Duty Home Care Agencies" available for download and we think you'll find it useful. Please click the link or the picture below to download. If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:
Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.