Home Care Pulse, wrote another fantastic article called, "Home Care Marketing Doesn’t Work the Way It Used to—Here’s What You Can Do About It" that I want to share with our readers here. Home Care Pulse consistently puts forth easily digestible, well researched, and incredibly informative articles to help the home care industry improve and grow...this article is a prime example.
Please read the entire article by clicking this link here. To give you a bit of primer on the article and the information it offers, I thought I'd share a short "pull-quote" and the broad strokes that the article covers:
If you’re trying to attract more clients and caregivers, what you say about your business doesn’t matter nearly as much as what your current clients and caregivers say about your business.
The Internet is Creating More Conversations
Consumers Trust Each Other More Than They Trust Businesses
The Bottom Line: It’s What Your Clients (and Caregivers) Say That Matters
Marketing, or more specifically, finding a solid amount of leads to feed your sales funnel is one of the most difficult tasks of any business. Making the task even more difficult these days is the fact that marketing Best Practices, and audiences attention spans are changing faster than ever. But marketing, or generating a stream of qualified leads to drive sales are essential to keeping a business thriving.
So with all that in mind, what has worked for you? Recently? In the past? What are you trying, or considering trying, in the future? What questions do you have about marketing your business and what are your thoughts on the Home Care Pulse article? Please share below!
On another note, we have a free e-book called "Home Care of 101" that you might be interested in. Just click the button below to download your copy.
Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.
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