As a business owner and website owner, I get a lot of marketing emails from people who want to help improve my website and provide me with Search Engine Optimization (SEO) services. You probably get these too. Doing SEO well can make a big difference in how easy it is for your agency to be found in web searches. But there are a lot of so-called experts who don't do it right and will be a waste of money for you...
Beware of So-Called SEO Experts
In the past, we've featured home care marketing expert Valerie Van Booven with articles like 4 Home Care Marketing Myths and The Three Things that bring traffic to your homecare web site are Content, Content and Content. Valerie and her team, particularly her partner George Novoson, are true home care web site optimization specialists.
A 2.5 Minute Video on How to Tell Good SEO from Bad
Valerie recently released a short Explainer Video that tells you how to tell whether the SEO help you're getting is worth it or not. Please click on the image below to be redirected to Valerie's video.
Some Key Take-Aways
A few key take-aways from Valerie's video are as follows:
One blog article a month won't cut it...
Pay-per-click and optimizing "static" pages are not good SEO
Good SEO has targeted key words to optimize and shows progress in those rankings
Good SEO is optimized for consumers and not for job-seekers
There's a lot more in Valerie's Video and it's worth the 2 minutes and 34 seconds.
How Can We Help?
Our focus at Ankota is to help home care succeed and thrive in the world of health care reform. Whether you're just starting out or looking for ways to differentiate, we'd be happy to help. Please fill out our Contact Us page and ask anything you'd like.
Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.