The Ankota Healthcare Delivery Management Blog

Does Your Home Care Web Site Accept Referrals?

Posted by Ken Accardi on Mar 25, 2015 11:09:00 AM

We blog a lot about the importance of your home care web site and share best practices from our own experiences with Inbound Marketing.  

Hubspot Inbound Marketing_Ankota Home Care Best Practices Blog

A couple weeks ago we talked about Landing Pages, which are the pages on your website where site visitors can begin to interact with you and share their information.  Possibly the most important type of landing page for a home care web site is a patient/client referral page.  Here's a page from one of our customer's sites, a hospice in Oregon:

 

Care Partners Referral Ankota Homecare Best Practices

 

The page has the ability for a family member to submit a referral and even asks whether the referral needs to be responded to in the next 24 hours or urgently.  For those of you who are familiar with Ankota, you might recognize that the referral form itself is actually an Ankota page embedded into their customer-facing website.  This portion of the page is encrypted and sends the referral directly into the Ankota system as a prospect.  Given the potential urgency of a hospice referral, we have also added functionality to notify the on-call team when the referral arrives.

Most home care organizations answer the phone live during the day, but not at night.  When the caller hears the answering machine message, they might not leave a message, but what if instead your message said "for immediate access, visit our web site at www.<myhome care website>.com."

Just to show off, here's a look at their Spanish referral page:

Care Partners Spanish_Ankota Home Care Best Practices Blog

If you'd like to have home care software that gives your customers direct access through your commercial website, please request a demo

For home care best practices, we offer a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click on the link above or the picture of the document below to download the paper.

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, home care marketing

mHealth Spot Interview with Ankota Co-Founder Ken Accardi

Posted by Jed Hammel on Mar 20, 2015 11:51:14 AM

mHealthSpot recently conducted an interview with Ankota Co-Founder, Ken Accardi, about homecare tech and the future of mobile healthcare technology.

Ken_Accardi_Ankota_Homecare_Best Practices_Blog

mHealth Spot is an online resource that covers mobile health news and analysis.  You can go directly to the interview on their site here, or read below:

How would you pitch your company? What's your elevator pitch?

10% of the population is responsible for 75% of the health care spending in America. This is a well-known group of people who are elderly and have multiple chronic illnesses. Ankota's solutions enable care providers to focus on this population and to help them avoid hospitalizations. Our customers provide care in private homes and long term care facilities that improve patient quality of life and avoid hospitalizations.

What sets you apart from competitors?

Our competitors focus on long-established models of care delivery like elderly care or post-acute home healthcare. By contrast, Ankota enables our customers to evolve and support new business models including care transitions (avoiding readmission after a hospitalization) and chronic care management (a new reimbursable telephone-based care service for patients with chronic illnesses).

What's your business model?

Customers pay a monthly subscription fee for use of our systems.

Can you share some numbers? How many users do you have?

Ankota's software has been used to service over 500,000 patients across more than 1,000 care delivery organizations.

Where do you see the company going from here?

Everyone acknowledges the potential of chronic care management and care transitions to provide better care at lower cost to the broadest population (this is called the "Triple Aim"), but the reimbursement for these services isn't attractive enough for most care providers to get on board. Ankota is focused to make it very simple to provide this care and to empower the home care community to provide these services.

change_Ankota_Homecare_Best_Practices_Blog

Where do you see the mHealth industry going?

In the long term, we expect that the mobile phone will become the primary health diagnostic tool, like the Star Trek Bioscan. But in the shorter term, the people who consume the most care are not smartphone power users. For this reason, we focus our mobile applications on caregivers.

How long are we from seeing modern mHealth technologies going mainstream?

mHealth will go mainstream when the majority of the 75 and older community are comfortable downloading apps on their iPhone or Android home. This is still a ways off.

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Ankota focuses on home care agencies who are looking to futureproof their businesses with capabilities like those listed above and agencies looking to position themselves to manage care transitions.  Let us know if we can help. 

As a start, you can download our white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry.  Just click the link to download.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

Ankota_Why Care Transitions is the Next Big Thing in Home Care_White_paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Aging in Place Technology, Home Care Technology, Care Transitions

AARP Forecasts Significant Caregiver Shortage as Baby Boomers Age

Posted by Ken Accardi on Mar 18, 2015 10:12:00 AM

AARP, formerly the American Association of Retired Persons, does a good deal of research on topics of interest to elder Americans.  I came across an interesting research paper from the AARP Policy Institute entitled The Aging of the Baby Boom and the Growing Care Gap: A Look at Future Declines in the Availability of Family Caregivers.  You can read the full paper here

A Picture Paints 1,000 Words

If you don't have the time to read the paper in its entirety, here's the summary:

  • People are living much longer than in the past
  • Family sizes are getting smaller
  • Baby Boomers are retiring at a rate close to 10,000 people per day

Here's the message in graphical form:

Aging Population

Populationover80

Ratio of Available Caregivers

Caregiver Ratio

 

 

 

What Does This Mean for Home Care?

The takeaways for home care are as follows:

  1. Your market is growing, but
  2. Your available Caregiver Pool is shrinking, and so
  3. You'll need to think about new models:
  •  Route Optimization for Caregiver Travel
  • Client self-monitoring and "TeleCare" capability

What Are You Doing to Prepare Your Agency for the Future?

Ankota focuses on home care agencies who are looking to futureproof their businesses with capabilities like those listed above and agencies looking to position themselves to manage care transitions.  Let us know if we can help. 

As a start, you can download our white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry.  Just click the link to download.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

Ankota_Why Care Transitions is the Next Big Thing in Home Care_White_paper

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Care Transitions, home care marketing, home care caregivers

Do You Have Strong Landing Pages on Your Home Care Agency Web Site?

Posted by Ken Accardi on Mar 12, 2015 10:30:00 AM

Your home care web site is a critical marketing tool for your agency.  We've blogged about this a lot in the past, so as a refresher, here are a few prior articles that you may want to take a look at:

AnkotaHomeCareBestPracticesBlogLandingpages

AnkotaHomeCareBestPracticesBlogLandingpages

For today's post, we dive a bit deeper and focus on the "Landing Page," or pages in your blog.  Landing Pages are the place on your web site where potential customers give you their information in exchange for a valuable offer that you make to them.  In the most traditional sense, it could be your "Contact Us" page, but it could also be a bit more of an enticing offer like "Our 5 Step Guide to Choosing a Home Care Agency for Your Parent."

Landing Page Best Practices

If a prospective client or their family member comes to one of your landing pages, you've done something right!  You've interested them in your offer!  But you're not out of the woods yet!  You need them to fill out your form.  The percentage of visitors to your landing page who fill out a form is your "conversion rate."

The company Zerys (www.zerys.com) shared this infographic of 4 Landing Page Mistakes that Wreck Conversion Rates.  We're happy to share it here:

Zerys.com_LandingPageInfographic_AnkotaHomecareBestPracticesBlog

In addition to the tips from Zerys, other suggestions include removing the other navigation buttons from your landing page, and setting it up so that the information entered goes directly into your home care software as a lead (we provide this service at Ankota).

If you have best practices or lessons learned about home care websites, please share them in the comments below.

For other home care best practices, we offer a free white paper called the  7 Habits of Highly Effective Private Duty Home Care Agencies.  If you click on the link above or the picture of the document below you'll come to one of our landing pages.  We hope you'll convert!

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

 

 

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, home care marketing, landing pages Best Practices

5 Home Care Marketing Tips from Ginny Kenyon

Posted by Ken Accardi on Mar 10, 2015 11:18:00 AM

Ginny_Kenyon_Home_Care_Consultant-2Most folks know they have to market themselves or their business in order to survive and thrive in today's competitive economic climate.  That said, how best to market a product, brand, or service effectively is an evolving and debatable question.  But whether you're a seasoned veteran who's "been-there done-that" or just starting to explore the home care/home care marketing landscape, it's always helpful to learn the perspective of an experienced home care industry marketing professional.

One such professional, Ginny Kenyon from Kenyon HomeCare Consulting, writes fantastic informative articles, including this recent one, 5 Marketing Tips to Grow Your Home Care Startup, that I highly reccommend that you read.

Here's a rundown of the 5 tips, but please read the full article for Ginny's specific thoughts on each.

  1. Create a Brand

  2. Identify Your Strengths

  3. Be Online

  4. Highlight Specialty Services

  5. Use Your “Voice”

For other home care best practices, please download the 7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click the link to receive our list of what we've found successful agencies tend to have as habits.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Ginny Kenyon, home care marketing

The Superfood Super Guide for Super Seniors

Posted by Ken Accardi on Mar 4, 2015 1:58:00 PM

We're taking a break from the usual topics we cover surrounding care transitions and home care, though this topic does relate directly to home care/eldercare.  We're happy to present guest blogger, Felicity Dryer, a women's and senior health journalist. She believes healthy eating is the key to a great lifestyle, and that it doesn't have to be a drag. She she hopes you enjoy this article and graphic!  

The Superfood Super Guide for Super Seniors 

Supfood Guide_Ankota Home Care Blog_Felicity Dryer

Imagine, for a moment, that there was a simple way for seniors to reduce the risk of heart disease, fortify the body against cancer, boost mood, and improve general wellness without a cart full of prescription medications.  Odds are, most people would make a beeline for whoever was selling that miracle solution. Luckily for seniors, there is such a place to find these “miracle” fortifiers: the grocery store.

Antioxidants: Preventing “Rust” in the Body

Superfoods are foods found in nature and are extremely high in antioxidants but low in calories, which means they pack maximum nutrition into each serving. Antioxidants help fight the chemical process in the body known as oxidation. A little bit of oxidation is natural, but when a disruption in the oxidation process occurs from something like alcohol consumption, exposure to carcinogens, or extreme stress, it creates dangerous molecules called free radicals. If left unchecked, free radicals cause damage to healthy cells. Just as oxidation creates rust on a piece of metal, or causes an apple slice to turn brown, extreme oxidation in the body creates damage to tissue.         

Antioxidants are the best defense against free radicals. They help stop the chain reaction that occurs once damaged cells start reproducing, helping to reduce the chances that the body will develop diseases like cancer, cardiovascular disease, Alzheimer’s disease and Parkinson’s disease.  Unfortunately, our bodies do not produce enough antioxidants to fight all of the chemicals in our environment that cause free radicals. That’s where superfoods come into play.

Are Superfoods Just a Fad?

At first glance, the name “superfood” sounds like another expensive, flash-in-the-pan fad eating craze. However, superfoods have long been recognized for their disease-fighting properties by several highly influential organizations like The American Cancer Society, The American Heart Association, and AARP.  Superfoods, unlike trendy foods and celebrity diets, are found directly in nature. They don’t require special preparation, nor do they involve complicated steps like measuring, counting, or even weighing servings.

Superfoods include fruits, vegetables, fish, grains, yogurt, nuts, certain teas, and even dark chocolate.  While fad diets come in and out of favor, a consistently healthy diet that incorporates natural foods from a variety of food groups is the true path to good health for people of all ages, but most especially seniors.

 Incorporating Superfoods Into Your Diet

Incorporating superfoods into a diet isn’t difficult. Making simple changes can go a long way. Swapping a late-night bowl of ice cream for a bowl of chilled blueberries, replacing morning coffee with morning tea, or choosing raw vegetables instead of potato chips for a snack are easy ways to add superfoods into a daily menu plan. 

Many seniors are retired and live on a fixed income which means the grocery budget must be watched closely. However, superfoods aren’t expensive. They are fruits, vegetables grains, and other natural foods that are readily available. For example, a bag of spinach at the grocery store generally costs the same as a bag of pre-chopped iceberg lettuce.  Seasonal fruit is often found on sale, and it can be purchased from local farmers’ markets. Fish can be purchased in bulk and frozen for later use. There are an endless number of ways to incorporate these health-boosting foods into a diet without breaking the bank. 

Superfoods are no guarantee of disease prevention, but a well-balanced diet, moderate exercise, and a commitment to an active and healthy senior lifestyle will have a positive impact on the body today, tomorrow, and well into the future.

For more from Felicity, you can connect with her via Twitter at: @FelicityDryer

If you're interested in some more home care Best Practices, please download the 7 Habits of Highly Effective Private Duty Home Care Agencies.  

Just click the link to download our list of what we've found successful agencies tend to have as habits.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

 

Click Here for a Free Demo

 

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

Topics: Senior Living, Elderly Care, Private Duty Agency Software

Winter Weather Watch List - Caring for Your Senior This Winter

Posted by Ken Accardi on Mar 2, 2015 9:08:00 AM

We're taking a break from our typical topics of care transitions and home care and happy to bring back a guest blog from Chicago-based freelance blogger and writer Beth Kelly.  Beth's bio is below.

Caring for Your Senior This Winter

Winter can be a dangerous time of the year — particularly for senior citizens. However, caregivers can take some easy precautions to help elderly individuals remain comfortable and safe during this frigid time of the year.

Remove Ice

Falls are a common occurrence for older people, and the presence of ice can increase that risk. Ice poses a special threat to the elderly, who often lack the agility of younger people and may suffer from osteoporosis. You should carefully shovel driveways and walkways to clear out snow and use salt or another deicing agent to prevent ice buildup. If you personally are not able to do this, arrange for someone to do so regularly. In addition, all steps leading to the home should be in good repair and have sturdy railings installed.

Proper Attire

Bundle_Up_Ankota_home_care_blog

Because seniors have a slower metabolism, and slower circulation, they are more susceptible to becoming dangerously cold. It's important to cover the neck, hands, and other exposed areas of the body and to wear enough layers to retain body heat when outdoors. These clothes should be made out of warm material, such as wool or fleece, in order to stay as warm as possible. Dry boots and shoes with enough grip to maintain balance are essential. It's important for seniors to remove their wet footwear upon entering the house; otherwise, they may create slippery indoor conditions.

Tackle Seasonal Depression

The winter months seem to be filled with holiday cheer and quality time with family but many are negatively affected by the lack of sunlight. Those who have Seasonal Affective Disorder (SAD) feel down when they aren’t exposed to light during the winter. Because people tend to remain at home when the weather is cold, it can be difficult to stay in touch with friends and family. You should remember to visit or call your senior as frequently as possible to increase human contact. A simple “how are you doing?” can brighten their mood. You may also wish to consider establishing a schedule with neighbors to have someone check on the well-being of the senior every day.

Pay Attention to Warning Signs

Warning_signs_senior_care_Ankota_home_care_blog

It's critical for elders to know about the warning signs of hypothermia, frostbite, and heart attack. People suffering from hypothermia feel cold, have pale skin, and are often confused and disoriented. Discolored or hard skin and numbness could be signs of frostbite. Vigorous physical activity, such as shoveling snow, can cause heart attacks in the elderly. Dizziness, a constricted feeling in the chest, and shortness of breath are all indications of a heart attack. Anyone suffering from these symptoms should cease what they are doing and call for medical assistance immediately as it could be detrimental to their health, if not fatal.

Home Heating Issues

Heating equipment is vital for maintaining safe indoor temperatures, but there are certain risks associated with it. If an elderly person uses a space heater, it's important to keep it away from clothes or other items that may catch fire - one of the biggest causes of dangerous fires this time of year. Hospice care providers who work in home should also encourage their client’s families to look into home insurance coverage that accounts for these kinds of accidents, if — heaven forbid — an accident should occur (click here for info). You should also check all vents and filters every year to reduce the threat of carbon monoxide poisoning. Smoke and carbon monoxide alarms should be regularly maintained and placed throughout the house in visible and easy-to-reach locations.

Prepare for Storms

Caregivers should help the elderly stock up on supplies in preparation for a storm. Make sure they have enough medication and food on hand to remain comfortable and healthy even if they cannot get to a grocery store or pharmacy for several days. In case of a power outage, it's useful to prepare emergency kits containing batteries, flashlights, a radio and other items that could prove indispensable. If possible, you should even plan to stay with your caretaker in case they need your immediate help.

Safeguard Health

healthy_living_Ankota_home_care_best_practices_blog

Proper nutrition is essential for maintaining health and avoiding hypothermia. Caffeine can lead to dehydration, so seniors are urged to reduce their caffeine intake during the winter. At the same time, it's important to drink juice, milk, water and other fluids to remain hydrated. Some elders are at risk of calcium, vitamin D or other deficiencies, in which case dietary supplements and vitamins may be needed. Eating healthy can also help beat winter blues for those affected by the lack of sunlight. For seniors who have trouble preparing and eating enough food, a service like Meals on Wheels may be able to help.

Seniors are at risk of certain winter hazards that don't pose much threat to younger people. But by informing themselves of common issues and taking the proper precautions, their loved ones can do much to keep them healthy and happy during this time of the year.

Author Bio

Beth Kelly is a freelance blogger and writer from Chicago, IL. She’s become passionate about healthcare and technology issues, and how the two can intersect to make life easier for senior citizens and others with limited mobility. In her free time she’s an avid gardener and lover of silent films. Find her on twitter @bkelly_88

For other home care best practices, please download the 7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click the link to download our list of what we've found successful agencies tend to have as habits.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Senior Living, Elderly Care, Private Duty Agency Software

Proof That Non-Medical Home Care Aides Can Significantly Reduce Hospitalizations

Posted by Ken Accardi on Feb 25, 2015 12:33:00 PM

For the most part, Home Care Aides have not received significant formal health care training, but they are often the best care providers on the planet.  They're able to learn the skills needed to provide care and to deliver the care with expertise and compassion.  A recent study in western Pennsylvania has proven that aides, with a small amount of training, can play a key role in reducing hospital admissions. 

As shown in the graphic below, readmissions were reduced 60% and ER visits were reduced 43%. 

Home_Care_Navigators_reduce_hospital_admissions

Here are some of the key facts about the program as described in this article on the Accenture newsroom website:

“In initiating the pilot program, we recognized the opportunity to improve and assure timely access to quality healthcare for the communities we serve, while creating sustainable employment opportunities,” said Yvonne Cook, president of the Highmark Foundation. “We look forward to replicating the successes achieved in that study in other communities in the future.” 

  • The non-medical navigators were able to take on approximately 25% of the work that would have otherwise been assigned to a clinician
  • Navigator tasks included post-discharge follow-ups and scheduling primary care visits
  • Accenture estimates that the demand for patient navigators will nearly double in the next three years

Ankota_Home_Care_Best_Practices_Blog_Caregiver_Success

We're really excited to see these results because it proves that the model works.  We believe that non-medical home care agencies are ideally suited to fill this market need and are driving a major transformation in health care. 

For more information on this topic, please feel free to download our white paper, Why Care Transitions Is The Next Big Thing for the Home Care Industry.  Just click the link to download the paper.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

Ankota Home Care_Marketing and Sales Best Practices

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Coordination, Home Care, Avoidable Readmissions

Coming Home From the Hospital is Dangerous: Home Care Transitions is the Answer

Posted by Ken Accardi on Feb 23, 2015 1:20:00 PM

The Dangers of Coming Home From the Hospital

Hospital Readmissions Ankota Home Care BlogI read a great recent article on Forbes.com entitled "Coming Home From The Hospital Is Actually More Dangerous Than You Might Expect."  The great thing about the article is that it tells people what to do to increase their chances of avoiding a readmission.  Editorial note: we believe that the chances of avoiding a readmission are highly improved when experts from a home care agency (like yours) helps manage the transition, and that this will futureproof your agency.

 

But back to the Forbes article (that we encourage you to read in its entirety), the following recipe is prescribed:

1.)  Understand your medications and ensure you talk to your doctor or pharmacist about how to take them.

2.)  Make sure to schedule and go to follow-up appointments with your doctor.

3.)  Find out if your hospital offers home visits or makes follow-up calls.

Forbes_Ankota_homecare_Best Practices

4.)  Inquire about referrals to community services, such as free transportation to follow up appointments and Meals on Wheels, and take advantage of them.

5.)  Ensure anyone taking care of you is engaged in all conversations throughout your healthcare experience.

6.)  Clearly know your instructions when leaving the hospital, and if you are unsure, ask, ask, ask – and ask again.

Home Care agencies are in a great position to help folks navigate through all this.  To get you started, we have a new free white paper, called Why Care Transitions Is The Next Big Thing for the Home Care Industry.  If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

Ankota Home Care_Marketing and Sales Best Practices

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Coordination, Avoidable Readmissions

Home Care Software Geek Explains the Importance of Search Engine Optimization (SEO)

Posted by Ken Accardi on Feb 18, 2015 8:29:00 AM

 

Posts by Home Care Software Geek in this blog don't talk about Home Care Nursing Software, Private Duty Telephony, DME Delivery Software, Care Transitions or the other topics we focus on regularly at Ankota. Instead, these posts are intended to keep our readers up to date with technology trends that might be useful to your agencies, such as social media technologies, mobile devices, and what's happening with bigger companies like MicrosoftGoogle and Apple. 

People shop a lot differently than they used to, and as I'm sure you know, a great deal of shopping these days starts on the Internet (and mostly with Google).  Case in point, if you search for "Home Care Software Geek" on Google, you see two paid advertisements and then Ankota pops to the top of the list.  Not a lot of people are searching for a home care software geek, but the bottom line is that blog posts like this one gave me that ranking and have increased the "mojo" of our entire site.  This all falls into the realm of Search Engine Optimization (SEO)

"Being on the first page of a Google search is a big deal for your home care agency and greatly increases your chances of being found."


Hubspot_logo_Ankota_Home_Care_blogI really respect a super geek (unrelated to home care) by the name of Dharmesh Shah.  Dharmesh is the cofounder of a company called HubSpot, that helps companies market themselves better on the web.  He's a top expert in the field of Internet marketing.  Last week he offered a snarky post on a topic that the SEO gurus are debating.  You don't really need to understand what the debate is about to understand his snarky post, but in a nutshell, it's his response to an argument about where the slashes are in the way that web sites are laid out.

Here's his answer, in the form of a humorous flow chart:

Secret_to_SEO_Ankota_Home_care_software_geek

The Bottom Line is that Blogging is the key to SEO.

Here are a few other articles about blogging that you might find useful:

Blogging is an easy and important way to increase website traffic, leads, and customers.  So let's all get to it! 

For other home care best practices, please download the 7 Habits of Highly Effective Private Duty Home Care Agencies.  Just click the link to download our list of what we've found successful agencies tend to have as habits.

If you're interested in learning more about our home care management software solutions, or about our Care Transitions component as a way to increase revenue, just click the button below: 

Click Here for a Free Demo

13 Habits of Exceptionally Likeable People_Ankota Home Care Blog_Marketing and Sales

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Coordination, seo

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About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

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