<img alt="" src="http://www.qpwoei2.com/100802.png" style="display:none;">

Ankota: Ushering in the Next Generation of Homecare Blog

Ken Accardi

Recent Posts

What Does the Over 80 Population Indicate About the Future of Home Care?

Posted by Ken Accardi on Jun 26, 2017 2:36:00 PM

One statistic that is a strong indicator of the future size of the US home care market is the population of Americans over 80. For those of you who have read this blog and downloaded eBooks from Ankota before, you'll recognize the graphic below (courtesy of AARP). What it indicates is that today there are roughly 13 million Americans over 80, but that in the next 20-25 years, that population will more than triple to roughly 40 million people.

Population over 80 in the US - AARP (2).png

Why is the Population Over 80 a Strong Indicator of Home Care Market Size?

In general, there are two large markets for non-medical home care, one made up of the wealthiest population and one made up by the poorest. The wealthy prefer to age in their own homes where they can have the comforts and privacy that they've had throughout their lives. In many cases, the ultra wealthy will have live in care or at least will have in home care for many hours per day.  Surveys of private pay non-medical home care agencies indicate that their average client age is generally in the low 80s, so for this market the growth in the over 80 population is clearly a direct indicator of market growth.  

Similarly, Medicaid programs that service the poor such as the "Aging and Disabled Home Care Waiver Programs" in many of the 50 states have recognized that home care can be less expensive than institutionalized care. There are many varieties of programs including in-home-care and consumer directed services (CDS) programs that subsidize care for the elderly poor. Sadly the average home care recipient age on the Medicaid side is in the 70s as opposed to the 80s for the wealthy.

Another big difference is that the Medicaid programs generally provide fewer hours of care and base the need assessment on the specific personal care and chore activities that are needed to keep the individual at home.  The programs generally pay under $20/hour and average 90 hours of care per recipient per month (for an average cost of $1,800 per month plus management fees). In many cases, this turns out to be significantly more cost effective than institutionalized care and in many of the CDS programs the consumer receiving care is able to select a family member such as a daughter or granddaughter as a care provider.

Despite the difference in the average age of recipients, looking at the growth curve of Americans over 80 gives a strong indication that the home care market will triple in the next 20 years.

What Must We do to Prepare for the Next Generation of Home Care?

The growing elderly population is a strong indicator of what the next generation will bring, but there are other factors as well including a shrinking caregiver pool, a shift in healthcare reimbursement that rewards prevention of hospitalizations, and opportunities offered by digital disruption and transformation.

Ankota has a free white paper available for download that provides a blue print for the future, entitled "Blueprint for the Next Generation of Homecare at Home".  Just click the hyperlink to download.

If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo 

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.  

Topics: Private Duty Agency Software, Home Care Best Practices

The US is Only Focusing on Two of the Three Aspects of The Triple Aim

Posted by Ken Accardi on Jun 21, 2017 10:17:00 AM

We've spoken a lot in this blog about The Triple Aim, a mantra defined by the Institute for Healthcare Improvement that prescribes 1) a better care experience, 2) lower costs, and 3) increased population health. You can learn more about The Triple Aim here.

The-IHI-Triple-Aim.png

According to this article in the New England Journal of Medicine, this 3rd aim of increasing population health seems to be a "Ghost Aim" that's not being focused on or achieved. We highly encourage you to read the full article (and please note that even though it's in a medical journal it's easy to read).

Why is Population Health "The Ghost Aim?"

In summary, population health seems to be elusive among the three aims of The Triple Aim. The medical journal article astutely points out that only 10% of health outcomes are affected by medical care, whereas 60% are rooted in social and environmental factors and associated behaviors. Plus, smart people like Doctors like to focus on what's in their control, so they are able to make improvements in care experience and able to lower cost, but notable to individually change the health of the population. So the bottom line is that the healthcare community can only have a 10% influence on population health. In order to solve the problem of population health, social factors such as food, electricity, heat, housing and community must be accounted for.

Why Does this Matter to Home Care?

Even NEJM admits that population health has much more to do with what goes on in the home than with what happens in doctor's offices and the hospital. This is where home care comes into play. We in the home care industry have the ability to be the arms and legs of the population health movement. Although we can't solve poverty, we can provide nutrition, cleanliness and some measure of community to at risk people. As more waiver programs for the elderly and disabled embrace the importance of population health, there will be more opportunity for home care agencies to have an impact. The bottom line is that if you're reading this you're in a good industry that fulfills a need growing both in demand and in importance. Thanks for what you do!

But Nobody Said it Was Going to Be Easy...

Home care is growing in size and importance, but unfortunately it's also growing in complexity. Being successful in this business will increasingly require technology that takes the complexities of managed care (managing within authorizations, complying with complex care plans, reassessing on acuity-based timelines with service level agreements, EDI billing and more). Ankota's mission is to take all of this complexity out of the equation for you so you can put your focus on outstanding client care. To learn more, please contact us.

Contact Us!

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.  

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions

New Business Book for the Home Care Industry from Tim Rowan

Posted by Ken Accardi on Jun 19, 2017 3:23:00 PM

Tim Rowen and his Home Care Technology Report are fantastic resources for folks in the home care and health care space.  Here on the Ankota blog, we have written a number of articles surrounding his work, including these three select past articles.  Just click the title to be taken to the article:

National Association of Home Care (NAHC) Proposes New Positioning "Healthcare at Home"  

Bundles of Joy? How Bundled Payments will Effect Home Care

Home Health Administrator's Handbook is a Must-Read per Tim Rowan

New Book from Tim and Roger McManus

Along with the above articles and HCTR itself, Tim and Roger McManus have a new book availble on entrepreneur and home care that we feel our readers will be interested in as well.    

Here's a short write-up of the book as well as a link to purchase it.

Summary of the Book from Tim and Roger

The title hits home to those who "walk the walk"; Entrepreneurial Insanity in the Home Care Industry.  It may feel familiar.

The book challenges the owners of home care agencies to look at whether they are limiting their scope to that of a "small business" or they have expanded their view to be that of an entrepreneur.

Arising from the experience of the co-authors, Tim Rowan and Roger McManus, the 180-page book is packed with insights that will have both Private Duty and Home Health agency owners nodding in recognition of their own journey.  Entrepreneurial Insanity combine Roger’s lifetime in business development with Tim’s half a lifetime in Healthcare at Home.   McManus, supplied the brilliant, experienced-based lessons for business owners while Rowan adapted his concepts to specifically target the needs and concerns of Healthcare at Home businesses.

The book defines the question and describes how an agency owner can tell the difference between small business ownership and entrepreneurism.  And, surprisingly, the analysis is less about money than it is about attitude.

"What we have tried to do is get the owner of a healthcare at home business to examine his or her role in the business", Rowan says.  "Interestingly, the owner who is vital to the daily operation of the business – the person the employees know has all the answers – probably owns a business worth far less than the owner who is virtually invisible."

The book was conceived as the co-authors were engineering programs that fully manage the social media programs for agencies, including a special in-home system for publishing positive impressions of patients and their families on review sites like Google, Yelp and Facebook. 

The book is available at the following link:  http://bit.ly/hc-book.

------

One of Ankota's recent wBlueprint Healthcare Cover.pnghitepapers, entitled "Blueprint for the Next Generation of Homecare at Home"  is available for download.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, tim rowan

10 FAQs For a Successful Interim Management Solution

Posted by Ken Accardi on Jun 14, 2017 10:38:00 AM

 One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

Times of change are troublesome for home care agency owners, leaders, and HR personnel. Managers are a crucial part of any organization, and surviving without an important member of your home care team is difficult. Enter: interim management. With the right interim management solution, your organization will not only survive during a transformation—it will thrive.

The Interim Management Solution FAQs

Interim Management Solution

What exactly does the interim management solution entail? We’ve got answers to your most frequently asked questions right here!

1. What does an interim manager do?

In a nutshell, an interim manager (IM) fills in when you lose a management-level employee. But it’s about so much more than filling an empty chair.

Stepping into the temporary role of manager, the IM helps your agency optimize success during a transition by encouraging focus, organization, and productive change.

2. Why do I need an interim manager?

When you lose a valuable team member, it affects your entire organization—from clients and staff to profit. This disruption often causes a downward shift in productivity and growth.

The interim management solution keeps your home care agency on track and helps prevent roadblocks.

3. How can an interim manager help my agency grow?

An IM does more than simply take over your former employees existing roles and responsibilities. They may also provide an organizational assessment, during which you’re able to analyze your areas of strength and weakness.

After the assessment, the IM helps you develop a plan that allows for any necessary restructuring, thus resulting in continuous growth.

4. Will an interim manager help find a new employee?

During the interim management solution period, your IM offers guidance and support in finding a new team member who will both reflect and sustain the goals of your agency.

5. How does an interim manager save me time and money?

By preventing you and your existing staff members from taking on extra work. Hiring an IM allows you to focus on what matters most—clients and growing your organization. Additionally, the IM saves you from paying overtime to exhausted staff who are trying to fulfill two roles.

As a bonus, working with an IM prevents employee burnout during times of change. This keeps turnaround low and saves you the time and money necessary to find and train additional team members.

6. Will an interim manager be able to keep my clients happy?

The simple answer is “yes.” Part of the interim management solution is making sure everything regarding client care continues to run just as smoothly—if not more so—as it did before the transition. This ensures that clients are well cared for, resulting in their satisfaction and more referrals.

7. How does hiring an interim manager affect existing employees?

Major change within an organization can often be scary or frustrating for your team. While some may think that bringing in a stranger will only make things worse, the opposite is actually true.

Your IM will work with the team to come up with new goals, ideas, and strategies so that no staff member feels ambushed.

8. What can an interim manager do to restructure my organization?

Restructuring is often necessary after a significant agency transition. An IM works with you to determine what changes need to be made in order to implement an effective growth strategy. Then he or she helps you and your team put those ideas into doable action steps resulting in success.

9. When do I need to call an interim manager?

As a general rule of thumb, as soon as you get word of a major transition, it’s time to make the call and learn what kind of interim management solution is right for your organization.

10. How long will an interim manager work with my agency?

The exact amount of time varies depending on your particular agency’s situation. But with the right interim management solution, rest assured you will have the professional help and support you need until your organization is fully staffed and well on its way to success.

Kenyon HomeCare Consulting’s Interim Management Solution

At Kenyon HomeCare Consulting, we offer unparalleled interim management services. Call us at 206-721-5091 or visit https://www.kenyonhcc.com/contact-us/ to schedule a free 30-minute consultation.

We are here to help you start the process of enlisting the help of an interim manager quickly!

This article entitled, 10 FAQs FOR A SUCCESSFUL INTERIM MANAGEMENT SOLUTION, first appeared in Kenyon HomeCare Consulting blog.

------

One of Ankota's whitepapers, entitled "Seven Habits of Highly Effective Private Duty Home Care Agencies" available for download and we think you'll find it useful.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

7_habits_effective_home_care.jpg

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon, June 2017 Newsletter

Marketing for Homecare - What is PPC? Let’s Cover the Basics

Posted by Ken Accardi on Jun 12, 2017 3:45:00 PM

Today's article is by Jason Chagnon from Providentia Marketing.  Jason and Providentia's goals are to help to drive client referrals and attract caregivers to your agency.  In today's blog, he offers an introduction on how to improve your SEO, your website performance, and ultimately, how to improve your marketing.  Enjoy his post (below) and feel free to leave a comment!

pay-per-click-home-care-marketing.jpgIn an effort to help home healthcare agencies understand the potential in the area of search engine marketing, Providentia Marketing is publishing a series of posts with the hope of helping home care business owners understand this effective online marketing technique.

Let’s get started.

What Is PPC?

PPC stands for pay-per-click. It can have a variety of meanings in online advertising but essentially, it’s an online newspaper ad. Companies buy valuable real estate across millions of websites with the hopes of getting clicks back to their website or to increase brand awareness.

Literally, your ad campaign will incur costs when someone clicks on your ad result. (There are other strategies about paying by the impression instead of the click, but we won’t go there in this post).

What Is Search Engine Marketing?

Google Digital Camera searchHead over to your favorite search engine (probably Google but it could be Yahoo or Bing), and type in a search for anything. I like to search for cameras and photography.

The top results are related to shopping on Google and are all sponsored images. That might not be relevant to home care, but it is valuable ad space in e-commerce.

The next result is from Tech Wizdom and is a search engine marketing ad. That is a very competitive spot. Those results are straight text ads and have a lot of great features.

Below that result are organic search results, which are the benefits of search engine optimization. SEO is always a hot-button topic and can’t be ignored when looking at search engine marketing. SEO should be a foundation of your content marketing strategy.

I’ve Heard the Term “Google AdWords.” What Does That Mean?

Remember that Tech Wizdom ad at the top of my Google search for “cameras?” That’s a PPC ad that gets displayed when someone enters that search into Google. A number of factors come into play to determine which ad appears and in what order. Google has an algorithm and bidding model to determine the order and appearance of certain ads. In home care, this can be a tough place to rank (at least in the top spot) because a local home care agency wants to gain attention but a huge company could come in and buy every top spot.

Those Ads That Follow You Around? That’s Remarketing!

We’ve all been there. We visit a couple of websites and then get bombarded (seemingly) with ads from that same website or for that product during the following days and weeks. It actually happened for me when looking for VoIP Phones. I was on one website looking at home theater speakers and that same evening, on a totally separate website I saw an ad for the speakers I looked at.

Remarketing is a very effective PPC strategy that shows online ads to people in that capacity. We visit a website and later on we see ads for that exact product or service. It’s the perfect strategy to create brand awareness and to always be present. When someone has a need for your home care, you are right there.

Don’t Forget About Social Media Advertising

While social media advertising (Facebook, Instagram, Twitter, LinkedIn), isn’t officially search engine marketing, it is a valuable part of the PPC spce, especially for home care agencies in specific markets. Facebook advertising provides one of the best returns on investment in terms of a PPC strategy. Twitter and LinkedIn have their uses as well but we haven’t seen as much success in terms of ROI with those social media outlets.

Next Time on Our PPC Series

We’ll dig a little deeper into PPC advertising vs. search engine advertising. When is each one effective and how it can fit the goals and strategies of a home care business?

This article, originally titled, WHAT IS PPC? LET'S COVER THE BASICS, first appeared in the Providentia Marketing blog.

------

One of Ankota's recent wBlueprint Healthcare Cover.pnghitepapers, entitled "Blueprint for the Next Generation of Homecare at Home"  is available for download.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices

2 Home Care Realities That are NOT Impacted by the ACA

Posted by Ken Accardi on Jun 7, 2017 1:21:00 PM

water-1828850_640.jpgAs we settle into the Trump presidency, there's a lot of discussion and emotion regarding the future of the Affordable Care Act (ACA). This is for good reason because it will shape the quality, accessibility, and price of care for many Americans. Rather than talking about the flaws in Trump's or Obama's approaches, I think it's important for us to take a step back and consider two big realities that are NOT impacted by the ACA:

The Aging Population 

The US population is getting older and people are living longer.  Indications are that the home care market will triple over the next 100 years. It's always good to work in an industry where the market is growing, but there are associated challenges as well. Most notably, finding, training, and retaining high quality caregivers is the top challenge for home care businesses today. Just magine what it will be like with triple the care recipients!

The Disruptive Potential of Technology

Another big topic today is how automation is disrupting industries like the way streaming video killed blockbuster and the impact that Uber and Lyft are having on the ride hailing industry. Candidly, home care is in a better situation than other industries where jobs are being replaced by technology. In home care we will need the technology to allow us to deal with a larger population in need of care and a shrinking caregiver pool.

What Does This Mean for the Next Generation of Home Care?

A couple of key takeaways for home care businesses are that 1) our market is growing no matter what the government decides, and that's a good thing. However, 2) to thrive in the long term we're going to need to embrace technology to change the way we delivery care. We'll need to keep tabs on our clients through automation and call centers in addition to face to face visits.

Blueprint Healthcare Cover.pngOn a related topic, one of Ankota's recent e-books, entitled "Blueprint for the Next Generation of Homecare at Home"  is available for download.  Please click the link or the picture to download. 

To schedule a free demo of our software, simply click this button:

Click Here for a Free Demo

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.  

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions

How To Overcome Losing Homecare Managers

Posted by Ken Accardi on Jun 5, 2017 4:07:24 PM

 One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

Losing a homecare manager can be significant to your agency. As humans, we’re wired for consistency, and nothing triggers negative emotions faster than abrupt change. Even when change isn’t shocking, it’s difficult to move forward after losing a manager. But, there are concrete steps to take to prepare for a smoother transition.

Surviving Homecare Manager LossHomecare Manager

Regardless the reason a manager leaves— voluntarily or involuntarily—the result is often a disgruntled staff. Here are five ways to transition successfully through the process:

Prepare for Change

Being prepared avoids the problems accompanying major change. Initially, develop a system of power distribution relying on a team of leaders, rather than one person. This allows your to proceed with daily operations.

This process includes an emergency plan. Determine exactly which steps you’ll take if a manager leaves. What tasks will be assigned to each team member? Will clients still be well-cared for? Work out the kinks proactively to avoid problems.

Guide the Conversation

In the midst of transition, talk flies and rumors spread. Get a handle on it before these rumors even start. Take charge by giving employees a clear explanation of what happened, assuring job security, and a future plan.

Regroup & Review

Change provides opportunity to evaluate where your agency stands. Use this time to evaluate goals, strengths and weaknesses, vision, values, policies and procedures, and operational systems. Once completed, you can start with a new manager knowing where you thrive and where you need help.

Ask for Help

Sometimes, agencies benefit from a step back and objective professional help. A consultant, or temporary homecare manager, can address operational, clinical, personnel, and financial challenges. Hiring the wrong person is expensive and time consuming, so consulting helps you hire the right person while improving operations. It’s helpful having fresh perspective in hectic times, which is why the advice of a seasoned home health consultant is invaluable.

Move Forward

Find, hire, and train new management using systems and goals from the time spent reevaluating your homecare agency. By following these guidelines, your successful transition is steps ahead and employees will be grateful.

Turn to Kenyon HomeCare Consulting after the Loss of a Homecare Manager

The professionals at Kenyon HomeCare Consulting are available to assist with each of the steps mentioned here. From helping you prepare for change to assisting with the hiring process, we’re the experts your agency needs. Schedule your free consultation to learn more.

This article entitled, "HOW TO OVERCOME LOSING HOMECARE MANAGER" first appeared in Kenyon HomeCare Consulting blog.

------

One of Ankota's whitepapers, entitled "Seven Habits of Highly Effective Private Duty Home Care Agencies" available for download and we think you'll find it useful.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

7_habits_effective_home_care.jpg

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon

What Makes Home Care Special - by Elizabeth Hogue

Posted by Ken Accardi on May 31, 2017 2:12:00 PM

Home care attorney Elizabeth Hogue has helped our industry navigate through all types of tough challenges and shares her sage guidance willingly through her frequent emails. I need to confess that some of Elizabeth's emails are a bit like cough medicine, meaning that it might not taste so great but you'll be better off for it. Her message that we're sharing today show's the lighter side of Elizabeth where she takes a step back to remind herself and all of us how great and special our industry is. Enjoy...

Home Care: The Main Thing

Fotolia_31375793_Subscription_Monthly_M-1.jpgI have a collection of buttons gathered over the years at various state and national meetings of home care associations at which I was a presenter. Three of them say:

 

  • "There's no place like home."  
  • "Home care is where the heart is."
  • "Home care professionals keep families together."

 

All of the above was true when the buttons were received and remains true today!

IN ADDITION, THESE BUTTONS SAY THE MAIN THING ABOUT HOME CARE!

Home care providers of all types, including home health agencies, hospices, private duty agencies and home medical equipment (HME) companies must keep their eyes on the ball, and "the ball" is these three things!

YES! Home care providers must provide excellent care to patients!

YES! Home care providers must provide cost-effective care!

YES! Home care providers must keep patients out of emergency rooms!

YES! Home care providers must keep patients out of hospitals!

But the main thing is HOME!

Home care providers are bombarded these days with regulatory changes; audits; denials; appeals; reimbursement and payment changes; surveys; requirements for complete, accurate documentation; non-compliant/adherent patients; families who are difficult to work with; patients with high acuities; unreliable primary caregivers; and difficult requests from referral sources.

And let's not forget animals! Attack geese! A home care field staff member who came face to face with a pet alligator in a mobile home in Louisiana named Bubba! A different kind of face-to-face encounter, for sure!

And on and on the list goes.

It seems that there are many who do not understand the home care industry and may even think that it's easy to provide home care. Even a cursory look makes it clear that this is emphatically not the case. It is tough and it's easy to lose sight of the Main Thing.

Regardless of where patients call home, including continuing care retirement communities (CRCs) and assisted living facilities (ALFs), that's where patients want to be. The MAIN THING for home care providers is to help patients stay home. In the midst of competing demands, let's not lose sight of the MAIN THING!

 

 
©2017 Elizabeth E. Hogue, Esq.  All rights reserved.

No portion of this material may be reproduced in any form without the advance written permission of the author.

----

One of Ankota's recent whitepapers, entitled,  "Selling Care Transition Services to Hospitals" is available for download and we think you'll find it useful.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Selling_Care_Transition_Services_to_Hospitals_Cover.png

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions

SEO Checklist for Your Home Care Firm

Posted by Ken Accardi on May 30, 2017 11:12:00 AM

Today's article is by Jason Chagnon from Providentia Marketing.  Jason and Providentia's goals are to help to drive client referrals and attract caregivers to your agency.  In today's blog, he offers an introduction on how to improve your SEO, your website performance, and ultimately, how to improve your marketing.  Enjoy his post (below) and feel free to leave a comment!

home-care-seo-experts.jpgFor most people, driving in a car feels much safer than flying in an airplane. We dictate our future when we hold the steering wheel. We decide our direction, and we determine whether we reach our destination or not. Statistically, flying is much safer than driving, but most of us worry a lot more when we are on an airplane. We hate to give up control – it makes us uncomfortable when we’re 30,000 feet above the ground. Control means security.

In SEO, search engines are your airplanes, and Google is your pilot. There may be 100 people onboard an aircraft thinking they’re headed to Miami. But if the pilot says he wants to go to Los Angeles, guess where you’re going? Los Angeles!

Everything Google does is in its own self-interest. Google is not a public service. They are a business looking to drive the bottom line. Profit potential drives their algorithmic changes. They don’t owe webmasters anything. However, if we can build a website that provides a remarkable user experience and answers a query, then Google will reward you with targeted visitors. They want people to continue using Google as their preferred search engine, so delivering high-quality results should be a priority.

Remember, Google is not a person. It’s a machine that was programmed by people. Anytime there’s an algorithm in place, there’s a way to manipulate the algorithm. Clients and their families rely on search engines for answers to their questions, so you need to do everything you can to get in front of users who do not yet know who you are.

In our next series of posts, we’ll present Providentia Marketing’s 2017 SEO checklist to help your home care business get a little more control over the pilot.

Part 1: Is your website built for mobile?

The world has made a rapid shift from desktops and laptops to cell phones and tablets. It’s more important than ever to make sure your website looks great on a small screen and loads fast. Mobile-friendly is the name of the game. Here’s what you need to implement to “future proof” your website:

Responsive Website Design

Responsive website design has become the barometer by which all mobile sites are judged. In the past, webmasters had to build two separate websites: one for desktop users and one for mobile users. Now, responsive design allows the on-page elements to adjust to the user’s screen automatically. This is ideal for user experience and is Google’s preferred website design.

Accelerated Mobile Pages (AMP)

AMP is a new initiative by Google to bring the web to mobile users at lightning speed. Since Google has made their shift to the mobile first index, websites that take advantage of accelerated mobile pages have enjoyed a slight boost in rankings. Much like SSL, this advantage is likely to dissipate over time as more users adopt AMP technology. With that said, you don’t want to be the only website without AMP pages a year from now!

Up Next: Is Your Website Fast? Secure? Does it deliver a Great UX?

In my next post, I’ll review three more factors which dramatically impact your staffing website’s SEO.

This article, originally titled, SEO IN 2017: A CHECKLIST FOR YOUR HOME CARE FIRM (PART 1 OF 3), first appeared in the Providentia Marketing blog.

------

One of Ankota's recent wBlueprint Healthcare Cover.pnghitepapers, entitled "Blueprint for the Next Generation of Homecare at Home"  is available for download.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, June 2017 Newsletter

Take Another Look: Kenyon’s 10 Most Popular Coding Blogs of 2016

Posted by Ken Accardi on May 24, 2017 9:48:00 AM

 One of the industry experts I learn from every time we speak is Ginny Kenyon, principal at Kenyon Home Care Consulting.  Ginny helps open home care agencies and has given Ankota great inputs on our software.  We at Ankota strongly believe that keeping elderly people healthy and comfortable in their homes (and out of the hospital) is an important step in the evolution of healthcare.  Ginny is one of the pioneers driving moves in home health delivery.  Enjoy her post (below).

bigstock-Coding-word-in-d-letters-with-108793814-300x269.jpgAt Kenyon Connects, you find quick and ready access to a steady stream of coding blogs all year long. But now that the new year has gotten under way, there is no better time to stop and review the most popular 2016’s coding blogs. Did you miss an important article you could greatly benefit from if only you had seen it? Or did you read, learn from, and enjoy a past article that you would like to revisit or share?

10 Most Popular 2016 Kenyon HomeCare Consulting Coding Blogs

Below, we list the top 10 most popular 2016 Kenyon HomeCare Consulting coding blogs. Our analytics tell us these articles received the most ‘hits’ in 2016. Likewise, we hope you find them ‘a hit’ as you rediscover information in the new year.

1. 8 Essential Tips for Getting Unparalleled Reimbursements Quickly

In this article, the importance of essential nutrients to the health and wellness of the human body is compared to the importance of following essential coding, documentation, and coding practices at your homecare agency.

2. Updated 2017 ICD-10 Codes Just Arrived. Are You Prepared?

Here, we gave a “heads up” on the some 2,500 changes to ICD-10 in October of 2016. Also the article covers helpful hints on how to implement those changes, some perspective on the October 2015 switch to ICD-10 and what to expect in future ICD-10 updates.

3. How to Get Rid of Poor Reimbursements Once and For All!

This blog focuses on how agencies struggling with their reimbursement rates can improve. Even agencies doing well with reimbursements can maximize processes to expand the bottom line. Article also contrasts outsourcing benefits with in-house coding.

4. What Will Home Health Coding Look Like in 100 Years?

This article begins by looking into the radical changes and exceptional progress medical coding has gone through in the past. Then we speculate on how coding may change going forward. At the conclusion, find 5 keys to ensuring your homecare agency’s future is bright.

5. How to Eliminate Pesky Coding and Documentation Issues

Are you suffering from “pesky” coding/documentation problems that, like flies buzzing about your head, never seem to go away? This article addresses those issues and gives direction to finding effective solutions.

6. How to Know You’re on the Right ICD Coding Path

This is a survey of five “signposts” or “warning signs” that indicate your ICD coding may not be “on the right path.” The signposts are: managerial overload, coding confusion, AWOL documentation, missing opportunities, and never being up to date.

7. 12 Reasons Outsourcing Is Better Than In-house Coding

Here is a litany of a dozen good reasons to opt for outsourcing over doing your coding in-house. And best of all, explains how outsourcing ultimately translates into a better bottom line.

8. A Day in the Life of a Home Health Coder

Here we follow an under-prepared home health coder through his or her “No Good, Very Bad Day.” We then offer solutions that can keep such bad-day experiences from becoming the norm, or even totally eliminate them.

9. What Is the Truth About Letting Managers Manage Instead of Coding?

This blog covers fallacies when leadership insists their managers have time to code. Managerial responsibilities that can suffer when managers code and alternatives freeing managers to do what they do best — manage, are also discussed.

10. #1 Way to Cure an Anemic Bottom Line: Correct Diagnosis Coding

Of all our 2016 coding blogs, this blog was the most popular. In it, we explain how to improve on the CMS “Key Performance Indicators (KPIs)” and put your bottom line in good health. Are you ready to ensure your coding is both correctly and efficiently done?

You Have Read the 2016 10 Most Popular Coding Blogs, Now What?

As is evident from our above-listed most popular blogs of 2016, Kenyon HomeCare Consulting offers homecare agencies invaluable assistance. We can provide temporary or permanent coding outsourcing, staff coding education and help improve your reimbursements.

With Coding Plus, our clients report a 29% to 48% boost in reimbursement rates. Kenyon’s will help you maximize reimbursements with:

  • OASIS integrity reviews

  • Comprehensive help with documentation

  • Guaranteed HIPPA compliance

  • Fast, accurate coding and claim submissions

  • Monthly progress reports, and more!

For a free 30-minute consultation, contact Kenyon HomeCare today by calling 206-721-5091 or filling out our online contact form!

This article entitled, TAKE ANOTHER LOOK: 10 MOST POPULAR CODING BLOGS OF 2016Take Another Look: Kenyon’s 10 Most Popular Coding Blogs of 2016, first appeared in Kenyon HomeCare Consulting blog.

------

One of Ankota's recent whitepapers, entitled "Seven Habits of Highly Effective Private Duty Home Care Agencies" available for download and we think you'll find it useful.  Please click the link or the picture below to download.  If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Click Here for a Free Demo

7_habits_effective_home_care.jpg

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.

 

 

 

Topics: Private Duty Agency Software, Home Care Best Practices, Care Transitions, Ginny Kenyon

Subscribe to Email Updates

About Ankota

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Reeadmisison avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact Ankota.

Follow Ankota on Twitter!

twitter bird white on blue

Posts by Month

New Module

Add content here.